Franchise God - Chapter 28



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Franchise God Episode 028

Chapter 6 How much is it? How much is enough? (3)

“You got a call from a big food company? What’s it about?”

Ha Soo-young reacted indifferently.

This was a reaction that even Jeon Seong-ryeol had expected.

“It looks like they’ve been catching our attention by going around saying that we’re starting a food company. I guess they’re interested.”

“There are more than one or two food companies in our country, so why would a large food company care about a new competitor that hasn’t even been established yet? It has less than 20 billion won in capital.

Oh, but where did you get the call from?”

“JM Foods.”

It is a big fish that is ranked among the Big 3 in the domestic food industry.

Ha Soo-young became very serious.

If it was Big 1 or Big 2, I wouldn’t have any expectations, but when I heard it was JM Foods, one of the Big 3, I felt a strange sense of anticipation.

That also means that it is easy compared to 1st and 2nd place.

“Why? JM Foods is selling its ramen division?”

“There’s no way that could happen.”

“sure?”

“I think they’re trying to figure out if we’re interested in taking over the factory.”

“A factory takeover?”

Ha Soo-young tilted her head.

He didn’t know much about JM Foods. That was Jeon Seong-ryeol’s domain. He just trusted his management judgment.

“Oh, JM Foods originally had a ramen factory, but the facilities are old and the factory site is not very good. When they first broke ground, they built it with plenty of space, but now that they’ve risen to third place in the industry, the scale is too small.”

“Then you can expand. Oh, I guess it’s difficult to secure land any longer?”

“It was difficult to purchase surrounding land. So we built a new factory in a completely different place, and the existing factory became a burden.”

“What is your opinion, sir?”

“It’s a small factory for JM Foods, but it’s much larger than the ramen factories of other small and medium-sized food companies. I want to take over the factory and start our own company.”

“How much is it sold for?”

“4 billion won for all internal equipment.”

“I haven’t seen the factory, so I can’t really tell if that’s a reasonable price.”

“It’s really cheap. It’s small for the Big 3, but for a start-up like us, it’s a pretty big factory. JM Foods also had nowhere to sell it, so they put it up for sale so cheaply.”

“I’m sure the boss will take care of it.”

Ha Su-yeong didn’t raise any objections, and Jeon Seong-ryeol breathed a sigh of relief.

“Then I will start my own company and proceed with production by taking over the old JM Foods factory.”

“You must obtain support for operating the factory for at least one year.”

“of course.”

Even if you take over a factory, if there is no one to run it, it is a complete waste.

Moreover, Jeon Seong-ryeol knows nothing about the ramen factory.

Experienced plant managers and skilled managers and staff are needed.

JM Foods should provide such human support.

“And I also got a call from Seohae Foods.”

“Now that I look at it, it doesn’t seem to be a story about a ramen factory.”

“Yeah, he wants to buy some yellow truffles. He’s looking to export about 100 tons to Japan and China. That’s why he decided to sell them.”

“Well done. I’m not going to make ramen right away, so keeping it around just adds to the cost of storing it in the freezer.”

“There won’t be any problems with the supply of yellow oyster mushrooms when the factory starts operation, right?”

“Of course. I’ll make you so crazy that your teeth chatter from the mushrooms, so you just run the ramen factory well. By the way, how are we going to develop our ramen?”

“You can gradually improve it, but for now, I think it’ll be good to stick to the basic ramen. If that doesn’t work out, you can use a recipe that’s no longer protected by the patent.”

Jeon Seong-ryeol smiled confidently.

“Aren’t we going to use the yellow mushroom as a gamble anyway?”

* * *

“Honey, what is all this?”

Jeon Seong-ryeol’s wife, Ha Ji-hee, asked in bewilderment when her husband put down dozens of different types of ramen noodles on the living room floor.

“I’m going to try boiling ramen.”

“All this ramen right now?”

“Yeah, you help me too.”

Jeon Seong-ryeol opened a large basket.

Inside, it was filled with finely chopped dried yellow oyster mushrooms.

When dried, the volume of the yellow oyster mushroom decreases to less than 1/5. When boiled in water, it returns to its original volume.

At this time, it doesn’t taste as good as on a birthday, but this is only when it is cooked over a fire.

When you cook dried shiitake mushrooms in broth, they have a deep flavor that is different from that of fresh mushrooms.

So, some chefs prefer dried shiitake mushrooms over fresh ones in soups.

“Isn’t this a golden silk umbrella mushroom? Oh my, this must be worth a million won.”

“You just got it. So eat as much as you want.”

“Really?”

“Please help me quickly.”

Jeon Seong-ryeol was the first to pick up Taeyangsim’s Yun Ramen.

This is the ramen that boasts the highest sales in Korea.

You could say he is a thrifty son who feeds his family with Seohae Foods.

Of course, Jeon Seong-ryeol also knows that taste well.

“Come to think of it, I’ve never tried eating oyster mushrooms in Yun Ramen before. This is my first time.”

“I don’t have any either. How can I put something this expensive in ramen and eat it? I can just make a stew and eat it.”

The couple boiled water in a mixture of anticipation and worry.

When the water stopped flowing, Jeon Seong-ryeol added powdered soup and a few pieces of yellow oyster mushrooms.

This is roughly equivalent to about 2 raw mushrooms. Retail price is about 10,000 won.

‘If the price of ramen is 900 won, does that mean one bowl costs 10,900 won?’

I’ve often seen celebrities putting Chow Chow mushrooms in ramen noodles and eating them on food shows or entertainment programs.

But this is my first time trying it myself.

Everyone who has tried it says it’s delicious, but what exactly does it taste like?

Dried mushrooms were soaked in water and swelled to their original size.

Jeon Seong-ryeol put the noodles in and closed the lid. He deliberately did not add any other additives such as eggs or green onions.

Finally, the ramen was cooked, and its rich, deep flavor filled the kitchen.

“Dad, what is that smell?”

The two daughters came into the kitchen after smelling something.

“Did you boil the ramen with mushrooms?”

“Yes, it’s a golden silk umbrella mushroom.”

“Wow, really? I’ve never had it before.”

“This is my first time trying it too, sis.”

“You guys. Who said you’d give it to me? I can only make one right now.”

“Just give me a bite, okay?”

As his two daughters cried and clung to him, Jeon Seong-ryeol shrugged his shoulders as if he had no choice.

It’s a good thing since I have to taste it anyway.

The more and more diverse the samples, the better, right?

“You must take only one bite at a time. And you must tell me calmly and precisely what it tastes like.”

“all right.”

There are four people, but only one ramen.

With just a few strokes of the chopsticks, a bowl of ramen disappeared in an instant. Not a single drop of broth remained.

“Wow, this is really delicious. It doesn’t taste like the regular Yun Ramen I always eat.”

“As expected, it’s the king of soups, the yellowtail mushroom. It doesn’t look like instant ramen.”

“Dad, can we boil one more? There’s a lot of ramen and mushrooms here.”

“Wash the dishes properly after eating.”

Jeon Seong-ryeol looked down at the empty bowl and couldn’t help but feel surprised.

As my daughters said, it didn’t taste like the ramen we always ate.

Just adding dried oyster mushrooms changed the flavor and depth of the soup.

‘It’ll work! This has no choice but to work.’

It’s a taste worth spending more than ten thousand won for a bowl.

Of course, this is something that people who eat ramen often can’t even imagine.

If it’s only occasionally, then that’s fine, but I can’t afford to invest more than ten thousand won on a bowl of ramen that I eat often.

But what if you could enjoy this taste at a price that’s 2,300 won more expensive than regular ramen?

Other ramen won’t even catch your eye.

Jeon Seong-ryeol tested a total of 10 types of ramen, including Yun Ramen.

The results were all the same.

Just adding shiitake mushrooms made the ramen taste completely different from what I had known before.

The eldest daughter spoke with ramen broth on her lips.

“It’s funny to say this about ramen, but I think it deserves a Michelin star.”

“Then I’ll give you two.”

“Daughters, be honest now. How many points would you give to the same ramen with and without yellow oyster mushrooms? Let’s say the one with yellow oyster mushrooms is worth 100 points.”

“There’s no comparison. If the one with mushrooms is worth 100 points, the one without mushrooms is not even worth 10 points, Dad.”

“Is that all?”

“Yeah, my tongue is accurate. But why this all of a sudden?”

“Come to think of it, there are a lot of yellow oyster mushrooms. Are they all edible?”

“Then, you two have the same ramen, but one that costs 300 won more and has two yellow oyster mushrooms in it, or one that doesn’t have them. Which one would you like?”

“Of course I should pay 300 won more and get mushroom ramen. Dad keeps trying to compare things that are incomparable.”

“Why are you asking me this?”

“Yeah. Why are you suddenly doing something you never used to do?”

Ha Ji-hee also asked out of curiosity, and only then did Jeon Seong-ryeol reveal his true feelings.

“Actually, I’m thinking of starting a ramen company.”

“Ramen company?”

“No, why all of a sudden?”

“Honey, isn’t that expensive? What if you blow all your life savings?”

“I’ve already started a company, and I’m going to take over the factory soon. You know President Ha Su-yeong? I’ve decided to partner with him. He’s going to procure the yellow oyster mushrooms at a low price, and he grows them himself.”

The eldest daughter clapped her hands as if she had just realized.

“Dad, are you planning to sell it with this much yellow oyster mushrooms for about 300 won more?”

“That’s right.”

“Wow, awesome. If a ramen like that comes out, it’ll kill all the other ramen.”

“Dad, honestly, it would be delicious if you just boiled the ramen noodles with red pepper powder, kimchi, and yellow oyster mushrooms. I don’t think you’d need soup or anything.”

“But if you sell them like this, won’t you lose money? Two yellow mushrooms would cost about ten thousand won. You’re selling them for a few thousand won?”

“Dad, you take care of that. Anyway, is it delicious? So much so that you won’t want to eat other ramen?”

“Of course.”

Jeon Seong-ryeol gained confidence.

I already knew it, but after tasting it myself and hearing my wife and two daughters’ reviews, I was confident that it couldn’t fail.

Ha Su-yeong said, “I will provide the golden umbrella mushrooms used in ramen for 100 won each.

Each piece weighs about 50g, so it costs 2,000 won per kg.

The retail price is 100,000 won, so there is a difference of 50 times.

Other ramen companies would never be able to copy it even if they wanted to. The unit price difference was something that only Ha Su-young could match.

‘This is possible! It absolutely is possible!’

Jeon Seong-ryeol was filled with dreams.

A future where it rises to become the absolute leader in the Korean ramen market and other food products gradually enter the market through Hwangbi Mushroom Ramen.

He was very excited.

Until my wife said this.

“Only housewives are being sarcastic. From now on, when you make soup, you don’t need to buy expensive yellow oyster mushrooms separately. You can just buy the ramen you sell and use the mushrooms.”

“Mom is right. Then, even ordinary families can eat dishes with oyster mushrooms every day.”

“Instead of spending ten thousand won to buy two yellow truffles, why don’t you spend a little under three thousand won and buy the ramen that dad makes? That’ll be a lot more. You can just wrap the ramen and eat it later.”

Seongryeol Jeon was taken aback by the unexpected remark.