Franchise God - Chapter 34



Only Krnovel

Franchise God Episode 035

Chapter 7 Won’t You Make a Contract with Me? (4)

Not only the advertising company team leader, but also the other employees attending the meeting had blank expressions.

What does this mean?

Ramen with lots of yellow oyster mushrooms for 1,000 won.

Shouldn’t it be sold for ten thousand won more?

If you set the price like that, isn’t it a structure where you lose ten thousand won for every pack of ramen you sell?

The advertising team leader coughed and desperately tried to understand it with common sense. He had to consult in advance, imagining that the advertisement would become a problem later.

That way, you won’t get harassed by your clients.

“I’m sorry, but if you’re thinking of taking over the market with dumping and quantity tactics in the beginning and then raising prices later, I would like to ask you not to do so.”

This is a mistake that people who are new to business can make.

In the beginning, they take over the market by taking losses and bleeding with items that others don’t even think about, and then later they will charge their own price.

The idea itself isn’t bad, but in this case it’s completely unrealistic.

“If ramen that used to cost 1,000 won suddenly starts costing more than 10,000 won, consumers will naturally turn away. Even if you raise the price steadily and gradually, there will be a point when their psychological resistance level breaks down and they will turn away.”

“That’s right. It’s not that Koreans don’t put golden umbrella mushrooms in ramen because they don’t taste good. It’s because they’re expensive and hard to reach for.”

“Yes, what he said is right. That’s why at my house, we sometimes put it in when we’re brave enough to make something like a stew, but we never put it in ramen.”

“I remember putting a lot of it in my ramen once when I won 3rd prize in the lottery, haha.”

Each member of the advertising company team gave an explanation based on common sense.

They were all thinking the same thing.

‘The idea is to take a big loss in the beginning to dominate the market and get a fair price later. That will never work.’

Otherwise, how could the idea of ​​charging a thousand won per piece come to mind?

“I have listened to your helpful advice. I sincerely appreciate your advice that goes beyond advertising planning and shows a deep understanding of the business itself. It is not for nothing that your company is famous in this industry.”

At that moment, Ha Su-yeong, who had kept her mouth shut until then, finally opened her mouth.

The advertising company manager looked at him with a puzzled look.

I thought he was Jeon Seong-ryeol’s employee, but his attitude now makes me feel like he’s a business partner.

“We are not a company with a lot of capital. Our initial capital is only 16.5 billion won.”

“Well, the initial capital of 16.5 billion is a huge amount……”

“Even so, that’s not enough money to buy a 10-story building in Cheongdam-dong. It’s just a pittance.”

The advertising agency staff were at a loss as to how to react.

How dare you say 16.5 billion like it’s nothing.

Of course, when dealing with large corporations, you hear stories of hundreds of billions of won being traded around without a problem, but isn’t a capital of 16.5 billion won an enormous amount of money objectively?

“If you have to sell ramen at a loss of 10,000 won for every ramen you sell, you’ll run out of money in an instant. You’ll be out of money before you even sell a million units. How can you dominate the market and gain market share by selling only a million units of ramen?”

“We are also doing that kind of calculation.”

“We apologize if we overstepped our bounds.”

“That’s not what I meant. Anyway, we’re going to sell the ramen for a thousand won each, and we won’t raise the price later. Oh, but it’s inevitable that prices will naturally rise due to inflation.”

Ha Soo-young looked around at each meeting attendee, his hands clasped together.

“So don’t worry about anything and just make the best commercial possible. Something that makes people drool as soon as they see it. Oh, and please make sure the CF model is a pretty and handsome actor.”

“Is there any special reason?”

“It makes you feel good to see pretty and handsome people eating delicious food. That’s human nature.”

That’s not a wrong statement. Rather, it hits the nail on the head.

The advertising company manager vaguely felt that this young CEO was not as easy as he thought.

Come to think of it, at some point the old CEO just kept his mouth shut and watched.

‘This young CEO has the upper hand?’

The insight I gained from dealing with countless people was telling me so.

“By the way, I like Jang Hyo-joo.”

“Ms. Jang Hyo-ju? It would cost a lot to recruit her…….”

“And he’s famous for not doing food commercials or anything like that. It doesn’t really help his innocent image.”

Jang Hyo-joo.

She is a top-class actress recognized by everyone in Korea.

She can be found wearing a mask mainly in high-end CFs for cosmetics, jewelry, etc.

“Still, please say something. I would like him to be a commercial actor.”

“CEO Ha, do you have a special connection with actress Jang Hyo-joo?”

“No way. Actress Jang Hyo-joo probably doesn’t even know who I am. She’s just a huge fan.”

“Oh, what a selfish decision.”

When Jeon Seong-ryeol spoke jokingly, a quiet laugh spread among the advertising company employees.

The atmosphere became much softer with Ha Soo-young’s honest words.

“And you look a bit like my ex-girlfriend. The face, the name.”

“Oh, your ex-girlfriend must have been incredibly beautiful.”

“Of all my ex-lovers, you were the prettiest.”

“Oh my, our CEO Ha is such a womanizer. But why isn’t there anyone around him these days?”

“I’m single from now on. Anyway, I’d like to cast actress Jang Hyo-joo, but if she doesn’t, then there’s nothing I can do. Just tell the advertiser that you’re a young, handsome, and passionate fan. Then it might work out.”

“I’ll do my best. I can’t make any promises.”

“Yes, please.”

The two partners finished their meeting and left.

Feeling relieved after taking a big step, Jeon Seong-ryeol opened his chest and took a deep breath.

“The weather is really nice.”

“It looks like it’s going to rain.”

“That’s the weather in my heart.”

“You can’t do this already. There’s still a long way to go.”

“How far do you plan to go?”

“First of all, we will become the Tyrannosaurus of the domestic food market.”

“Food market? Not the processed food market?”

“What comes next after taking over the processed food market? We need to expand into the unprocessed food market. In any case, we want to become the best in the domestic food market.”

“What next?”

“Of course we have to expand overseas. Isn’t that the natural order once we conquer the domestic market? In baseball, we first devour the K-League and then go to devour the Major League, and that’s the order it goes in.”

Jeon Seong-ryeol briefly imagined himself dominating the global food market.

It is a vague dream in a situation where the capital is 16.5 billion won and the incorporation permit has not yet been issued.

But just imagining it makes my heart happy.

“And then later on, I said I would do some farming myself.”

“That’s also in the plan. We need to grow it into a large company that surpasses Cargill and Monsanto. In any case, we will touch anything that people eat.”

“Your dream is really big.”

“It’s not my dream.”

When Ha Soo-young looked at him as if asking what he was talking about, Jeon Seong-ryeol looked a little embarrassed.

I was quite moved, but now I feel like I’ve been kicked out.

“You’re saying this isn’t your dream?”

“I told you the path I want the former president to take in the future?”

“……what?”

“My dream remains the same. I want to become the best building owner in Cheongdam-dong and live a comfortable life while collecting rent for the rest of my life. I want to stop doing the headache of running a company.”

Ha Soo-young shrugged her shoulders with an expression that seemed to say, ‘No way.’

“That’s why we deal with food. If you mess with the semiconductor or energy industries, it’s going to be a huge hassle. You’ll have to live with a headache for the rest of your life. Later on, even if you want to get out, you won’t be able to.”

Completely conquering the domestic food market and even entering overseas markets, it will be reborn as a giant food group that surpasses Cargill and Monsanto?

Is that not Ha Soo-young’s dream, but the path she must take in the future?

“Hey buddy, I’m not cut out for that.”

“How can you give up without even trying? I will give you enough support from behind, so don’t be afraid from the beginning. To put it bluntly, we have the weapons of pine mushrooms and yellow mushrooms, so what are you afraid of?”

When the mushroom story came up, Jeon Seong-ryeol’s fist clenched.

Indeed, the golden umbrella mushroom, which has drastically reduced its production cost, is worthy of aiming for a strong position in the food industry.

In particular, golden umbrella mushrooms were a popular luxury ingredient all over the world.

“But from what you said earlier, it seems like you were also interested in the semiconductor industry?”

“I’ve always been interested in a lot of different things. In this life, there’s only one thing I’m not interested in.”

“What?”

Jeon Seong-ryeol had no idea what answer would come out of this strange young man’s mouth.

“Marriage.”

“Phu, puhaha! Ehahahaha!”

Jeon Seong-ryeol burst into laughter at the unexpected answer he had never imagined.

Ha Soo-young shrugged her shoulders as she watched him laugh nonstop.

“I got so annoyed by the last woman I met that I’m sick of even thinking about women or marriage for a while.”

“How many times have you scratched the bowl?”

He’s only twenty years old, so how many women must he have met and how many times must he have been scratched?

“Oh, don’t be ridiculous. You keep nagging me to make a lot of money, so I can’t even feel at ease at home, so I have to go out and about.”

“Mr. Ha, how did you happen to meet such a woman at your age? How strange. So you broke up on good terms now?”

“He’s dead.”

“it’s okay.”

“……I’m sorry.”

It’s an expression that doesn’t show even a hint of sadness.

So, Jeon Seong-ryeol was able to experience the weight of even deeper loss.

How much heart discipline must have been required to be so indifferent to the death of a loved one at such a young age?

Ha Soo-young’s expression brightened again.

“Anyway, my dream is to become the best building owner in Cheongdam-dong and live comfortably. I also run a food business to secure funds to purchase real estate. If I can achieve my dream, I will pay no attention to the entire company.”

“Still, we need to provide a steady supply of mushrooms.”

“Of course. Don’t worry. Growing crops will probably be my pastime until I die. That was one of my dreams.”

“It’ll look great when our headquarters moves into your building later.”

“But I’ll take it like a knife. There’s no discount or anything.”

“Of course. It’s business.”

Ha Su-yeong broke up with Jeon Seong-ryeol and returned to Seorak-eup.

The construction of a 4-meter-high fence at the foot of the mountain was almost finished.

One main entrance, 6 meters wide, for large vehicles, and ten auxiliary entrances, 1 meter wide, for people were installed.

“Oh my. What is all that?”

When I turned around at the sound of shouts from behind, I saw village chief Park Chung-won standing there with a load on his back.

Ha Soo-young greeted him with a bright smile.

“Oh, sir.”

“What kind of construction are they doing that makes such a fuss?”