Franchise God - Chapter 49



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Franchise God Episode 049

Chapter 10 It’s a dog dream (1)

In fact, most ramen companies, including the Big 3, had similar thoughts.

‘That won’t last long.’

‘I’m selling it at a loss.’

‘They’re probably trying to capture market share somehow. Then they’ll slowly raise the price.

‘Arthur. This is not a town where such an obvious strategy would work.

‘How cold-hearted consumers are. They react so sensitively and harshly even to a mere 100 won.’

‘I’m losing money every time I sell it, so I guess I should just leave it alone.’

‘Sell a lot. Sell a lot and go broke.’

‘They are in the process of weaving the coffin they will be placed in, so there is no need to hold them back or interfere.’

‘I guess I’ll have to put off the promotion I had planned for this month for a while. There’s no need to interfere with the sales of Hwangbi Mushroom Ramen or whatever.’

The more it sells, the more losses it incurs.

The more damage you accumulate, the more miserable you will end up collapsing later.

Because they had such expectations, they could laugh even if their sales fell right away.

“Yeah, how much did you sell for Hwangbi Mushroom Ramen last week?”

“Sales seem to be around 15 billion won.”

“Wow, you sold a lot. What about our Yun Ramen?”

“It’s 4 billion won.”

“The sales difference is almost 4 times.”

It was a conversation that we wouldn’t have been able to have with a smile under any other circumstances.

But now, all the executives, including the president, were smiling broadly.

Although the company’s sales have decreased, it is only because its competitors are having pointless, slash-the-line sales.

A reckless, bloody race that will yield no benefit in the future.

That’s why I was able to laugh.

* * *

Jeong Seo-jin, the eldest son of Jeong Jae-min and an executive director at JM Foods, has been feeling uneasy these days.

This was because a new food company called Prime Company, which appeared like a comet, was sweeping the ramen market.

Jeong Seo-jin actually bought the ramen herself and boiled it to try eating it.

“It’s absolutely impossible to beat it in terms of taste. It’s just no match for it.”

“Originally, the yellow oyster mushroom was the ultimate and essential ingredient for adding flavor to soups. All restaurants that claim to have a good soup flavor use yellow oyster mushrooms in their broth.”

“It’s just a regular ramen recipe that’s already patented, but who would have thought it would taste this good just because I added oyster mushrooms to it?”

“If you add Hwangbi mushrooms to our company’s flagship product, Simhae Mullae Noodles, it will have a deeper and better flavor. The ramen noodles and the soup itself are no match for it in the first place.”

“Then why don’t you do that?”

The head of the research and development department shook his head in response to Jeong Seo-jin’s question.

You seem like a young master who doesn’t know the ways of this world.

“That’s because the unit price doesn’t match.”

“How much is it?”

“These guys are crazy. If you put in this much yellow birch and sell it, you should get at least ten thousand won to make a profit.”

“is it so?”

“Yes, the yellow truffles are that expensive. They’re selling them for a thousand won right now, right? They’re probably losing at least eight or nine thousand won for every one they sell.”

Jeong Seo-jin was horrified when she heard that golden umbrella mushrooms cost 100,000 won per kilo.

“No, then why on earth does this company do such crazy things?”

“The latecomer will spend money and take over the market. That’s it. After increasing the market share, they will later raise the price to offset the loss and take over the market. That’s a ridiculous idea.”

“Consumers aren’t stupid. Who in the world would spend a dollar for a pack of ramen?”

“That’s what I mean. You’ve got it completely wrong.”

“How are other companies reacting?”

“It’ll be similar to us. You can see that they’ve stopped all promotional events and just watched.”

“Why are you just watching?”

“The more you sell, the more you lose, right? It’s going to collapse anyway, so you should just take the loss while you can. That’s why our company is no longer extending the promotion we’re currently running.”

“It’s a fight against time. As for when it will collapse….”

“I heard that they have sold over 30 million units so far. Even if we calculate the loss per unit at 7,000 won, they have already lost 210 billion won.”

The manager spoke confidently, but Jeong Seo-jin’s expression hardened when he heard the specific numbers.

“At least 210 billion won in damages, right?”

“Yes, considering the price of the yellow truffle, that’s about it…”

“Wait a minute, how can a startup food company afford to lose that much money in just a few weeks?”

“Yes? Why are you doing that?”

The head of the research and development department didn’t understand right away. Seeing that, Jeong Seo-jin’s heart also became tense.

“If the expected loss is 210 billion won, how much capital does that company have?”

The head of the research and development department couldn’t answer right away.

Jeong Seo-jin was so frustrated that he immediately called the financial director through the company phone.

“Yes, sir. Did you call?”

“Director Park, there’s a new company called Prime Company. How much capital do you have?”

“I think it’s in the mid-20 billion range.”

Luckily, the CFO had an answer right away.

Since it is a business that involves money, it seems that they are also looking at the financial situation of their new competitors under a microscope.

“Director Park, have you heard about that company?”

“Yes, I heard. These days, there is no one in this world who doesn’t know about Prime Company.”

If you don’t know that you are running in first place by an overwhelming margin with crazy things that go beyond imagination, then you should resign and get out of this world as soon as possible.

“They sold 30 million units of ramen and their expected loss is 210 billion won. This is a company with a capital of 20 billion won. Do you think these numbers are reasonable?”

“…….”

Only then did the CFO stop.

It was only then that I noticed the sense of discomfort that I had been missing for so long.

“Losing hundreds of billions means that they had that much money in the first place. They’re selling a product that’s already been made, so they can’t lose money that they don’t have, right?”

“Yes, sir, what you said is correct.”

Only then did the head of the research and development department realize why Jeong Seo-jin was reacting that way.

“Is that company really that rich?”

“Even 20 billion won is a considerable amount of capital, but it’s not like they started out with hundreds of billions.”

“If we had that kind of money, we wouldn’t have even tried to buy the old JM Food factory and start over. We would have poured money into building a big factory and started from the beginning. Right?”

“you’re right.”

When it occurred to him that this might not be a reckless bloodletting sale by a startup, not only the CFO but also the head of the R&D department began to feel their mouths dry.

“There are two possibilities. Either they are seeing much smaller losses than we expected, or they are seeing a small profit for every pack of ramen they sell.”

“Which one do you think you are?”

“…….”

“…….”

Jeong Seo-jin looked at the two people alternately and asked calmly.

The CFO and the head of the research and development department were unable to answer right away, but looked around and each gathered their thoughts.

* * *

-Son, the screaming last night was pretty bad.

“I think it’s because I’m slowly getting used to the new body, Father.”

-That’s fortunate. You must diligently work hard and also not forget to cultivate your spiritual cultivation. Only then can you freely use the power of the new language.

“While we’re on the subject, should we give it a try now?”

Ha Su-yeong cleared his throat and looked at the stones scattered on the slope at the foot of the mountain and quietly muttered.

“Rock, rise up.”

… … .

“Rock, won’t you come up quickly?”

-… … Stop it. It’s pitiful for me to just watch.

“It’s really weird. I don’t know about anything else, but it’s just because I lack the mental capacity to use new words properly. That makes no sense.”

-I haven’t even lived twenty years yet, so maybe that’s natural. I wonder if I was too hasty injecting the power of the new word.

“It’s really weird….”

-But don’t worry too much. If you consistently consume the elixir and refine your mind, you will soon be able to activate the new language.

“Yes, father.”

Ha Su-yeong diligently climbed the mountain, pushing through the morning fog.

The mushroom farm was, as expected, empty.

Yesterday, I harvested mushrooms and all the bait mushrooms I left behind on purpose have disappeared.

“You can’t steal without being diligent.”

-Huh, originally evil is the law of sincerity and diligence. Therefore, good must be even more persistent and paranoid.

“God, no, being a franchise god is quite a tiring job.”

-Oh, the franchise god doesn’t have to do good directly. All he has to do is create a subject that can do good and delegate authority and duties. In other words, it’s more important to have many diligent and sincere subordinate gods, or to spread the will of a similar level.

“is it so?”

– Take a look at the convenience store business. Does the headquarters of a convenience store directly operate all those convenience stores? Aren’t they focusing on attracting as many franchises as possible?

“Now that I hear it, you’re right.”

– And direct management is also important. Sometimes, the franchise god has to step up and directly take charge of the planet or universe. That way, the lower gods can tighten their reins and work.

“You want me to set an example to follow? Okay, I understand.”

Ha Soo-young checked the CCTV footage first before planting the mushrooms.

After checking the date, time, and faces of the thieves’ intrusion in detail, I organized the files. I also didn’t forget to collect the video of them opening the unlocked side door and coming in.

“You’ve already committed theft dozens of times. This is truly a habitual habit. This is extremely vicious.”

-So how many mushrooms did they steal?

“I don’t know, but if you add it all up, it’ll probably be over hundreds of millions of won. They’re really bad guys.”

-You damn bastards, you’re stealing all the mushrooms my son grew with his sweat and tears!

Ha Soo-young was thankful that she didn’t have to share a field of vision with her father’s alter ego, the Milky Way.

‘If my father had seen all this by now, he would have found out already?’

He says that most of the elixir is being diverted to growing mushrooms.

‘I think it would be best not to put any effort into developing new words for the time being. Well… … I don’t even know how to do it in the first place.’

If the new language ability is further activated here, the synchronization with the Galactic Tree may become deeper.

That was the specification.

It also means that the Milky Way sees your every move.

It was much more convenient to provide limited information only when needed, as it is now.

‘You must have wanted to nag me so much to instill this ability in me. Seriously.’

Ha Su-yeong spread the mushroom spores pickled in the elixir widely across the farm, grinning, and contacted Jeon Seong-ryeol to come pick mushrooms in the afternoon.

It’s suspicious to anyone that so many mushrooms grow every two or three days.

Therefore, Ha Su-yeong reduced the mushroom harvesting cycle to three days and then adopted a method of rotating the cultivation area.

That is, today we collected from lot number 1.

So, we rotate the locations twice tomorrow, three times the day after, and so on.

Then, we could avoid the suspicion that the mushrooms were growing too quickly.