I Became a Food Developer in Another World - Chapter 145



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[Haha, happy holidays!]

[Happy Holidays!]

As Santa lifts up a Coke in the crystal ball, tens of thousands of citizens lift up their Coke along with him.

It was a sizzling heat that even blew away the winter cold.

“It’s not Happy Holidays, it’s Happy Cola Day.”

“The point is to not think that way.”

Direct expression brings about rejection.

The ultimate in marketing is to dig in indirectly and naturally.

‘I drink cola in winter!’ and ‘Santa Claus drinks cola!’ clearly have the same intention, but the feeling they convey is different.

It was human emotion to want to drink cola too when someone I liked was drinking it.

There’s also the special anniversary of Happy Colada… no, Happy Holidays.

Because special anniversaries multiply emotions.

There was a conspiracy theory in the world that White Tower was using Santa Claus to sell cola in the winter, but it was nothing more than a false accusation with insufficient evidence.

“This week alone, cola sales have increased fivefold. That’s the peak summer season sales.”

“…Should we extend the holidays?”

“If that happens, conspiracy theories will become established facts?”

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“I guess so?”

It’s a shame, but I gave up my greed.

The original goal of solving Coke’s sluggish winter sales with Santa Claus was achieved.

Is this all there is to it?

There were even comments saying that it was unprecedented because the emperor and other nobles appeared in the advertisement.

The perception that ‘even the emperor drinks cola’ made the people of the empire drink cola even in the cold winter.

There is even news that a cola craze is blowing even in the cold North.

There was no need to do anything more here.

As Aria said, it could have the opposite effect.

by the way….

“Take it.”

“What is it?”

Aria tilted her head when she saw the box I handed her.

“Holiday gift.”

“yes?”

“You didn’t get a present from Santa Claus.”

“But I’m not a child?”

“Whatever it is, it depends on the giver’s feelings.”

While planning Santa Claus, the thought suddenly occurred to me that I should also give presents to our Matap family.

And the person who suffered the most in our tower was Aria.

From bringing the children’s Sabbath letters from the church to making the gifts, everything was done by Aria’s hands.

Not only this time, but Aria was also the busiest person in our tower in terms of managing processed foods.

But looking back, I realized that I had never given Aria a gift of any kind.

“thank you.”

Aria accepted the gift with a happy face.

I felt a little embarrassed at how unexpectedly happy he looked.

“Don’t expect too much, because I didn’t put anything that good in it.”

“So what if it’s not good? What matters is what you receive.”

Aria unwrapped the box on the spot. When she finally opened the wooden box, Aria’s eyes widened as she saw the object inside.

I clicked my tongue as I looked at Aria, who was speechless.

“See, I told you it’s not that good.”

“… … How did you get this?”

“I asked the Marquis of Summonnut and he saved me.”

What I gave Aria as a gift was a white robe with gold trim.

This was a product manufactured by the Imperial Ministry of Magic, and production had already ceased long ago.

Compared to the high-end robes being released these days, it was a plain item with no merit.

but….

“You wanted it, right?”

“Did you remember?”

“Of course I remember.”

It’s a long time ago.

Long before processed foods were even made.

So, it was a time when our family was poor and even had to inherit robes.

Aria and I, who had followed the Lord of the Tower to the Imperial Ministry of Magic, saw this robe on display beyond the glass window.

Now it is just a simple robe, but at the time it was an expensive item that we could not even afford to wear.

Aria looked at this robe and said she had a small wish that she would definitely have it later.

I brought it back as a memory from back then, but I also regretted not buying a new product.

But Aria seemed to really like my gift.

Because I tried on the robe right there and then.

“Does it suit you?”

“Yeah, it suits you.”

Perhaps because it is a timeless design, it suited Aria well when she wore it.

“Thank you, I’ll wear it well.”

Aria didn’t take off her robes for a while after that.

Is that really that good?

‘If I had known this would happen, I would have bought it sooner.’

Aria liked it so much that I smiled too.

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Although it was late, he muttered quietly.

“Merry Christmas.”

*

The ‘Santa Claus effect’ didn’t stop at simply increasing cola sales.

Gifts with the names of the emperor and high-ranking nobles appeared and attracted attention, and various products related to Santa Claus filled the streets.

And, it also had an unexpected and unexpected effect on me.

─Protest against half-discrimination.

When it was revealed that Santa Claus was a dwarf, movements to stop discriminating against harps arose everywhere.

There are many different types of harps on the continent, and they all live in discrimination, not belonging to any one place.

The emergence of Santa Claus created a social atmosphere opposing such half-discrimination.

The dark side of society that has been unresolved for a long time has begun to be illuminated by the existence of Santa Claus.

“I express my gratitude on behalf of the Dvergs.”

“No, I am the one who has received a lot of help from you, Brumdal.”

I bowed my head and tried to dissuade Brumdal from his actions.

It’s not that, if it weren’t for Brumdahl, Operation Santa Claus might have failed.

The story was that Santa Claus could exist because of Brumdahl. It was a situation where I should be the one to be thankful.

However, there was something more embarrassing than that.

‘There are so many Santa Clauses.’

Behind Brumdal were dozens of dwarves who had followed him.

What was unusual was that they all looked very similar.

It might be natural since they are both dwarves, but seeing them in person felt different.

It felt like I was seeing a troop of Santa Claus.

And here I realized a huge secret.

‘There may not have been just one Santa Claus.’

Santa Claus, the legendary superman who gives presents to 3 billion children around the world for just one day, December 24th.

It is virtually impossible to deliver all those gifts in one day by yourself.

Unless Santa Claus is a word that refers to a ‘race’.

I was now facing the Santa Claus tribe right before my eyes.

If I had known it would be like this, delivering Christmas presents would have been a lot easier.

Above all else.

“Is there anyone who can work hard only on holidays for 10 gold per day?”

“Are you saying you’ll give me ten gold coins each?”

“Huh! That much money… …!”

“Just let me do it! I’ll work until my body wears out!”

Santa was a petit bourgeois.

It seemed that starting next year, Santa would be visible throughout the empire on Christmas Day.

*

The holidays are over and the last day of the year has arrived.

Late at night, when the whole world is plunged into darkness.

I looked out over the city from the terrace of the imperial palace, where the year-end banquet was in full swing.

Phew─! Boom─!

Explosions ring out throughout the capital, and colorful fireworks light up the dark night sky.

It was an imperial fireworks display to end the year and welcome the new year.

As I was looking up at the colorful fireworks display, I suddenly looked to the side.

Christina’s profile was colored in various colors by the fireworks.

I opened my mouth after quietly looking at that beautiful sight.

“I have something to reveal to Christina.”

“It must be important, seeing you say that.”

“yes.”

Christina, who had been looking up at the sky, lowered her head and looked back at me.

Phew─! Phew─!

Red eyes that did not lose their color even in the midst of colorful fireworks stared at me.

“Tell me.”

“I remember my past life.”

It might sound like a tall tale, but Christina didn’t laugh at all.

“I had a feeling there would be some kind of secret, but I didn’t know it was a past life.”

Even though he was a little surprised, he quickly calmed down and looked at me with his eyes and asked.

“Is there a reason you are telling me this?”

“That’s because I don’t want to keep secrets.”

I have never revealed to anyone, not even our Lord Matap, that I remember my past life.

Because sharing my greatest weapon with others was a risk.

However, I didn’t want to keep a secret from Christina.

“I wonder what era it was in my previous life.”

“It is a memory of a civilization that was much more advanced than the one here today. Processed foods are also made based on memories of that previous life.”

“Oh, can you tell me?”

“Would you rather see it for yourself than have it explained in words?”

I generated magic in the circle of my heart.

Woof. The magic stone I brought resonates with my magic power and emits a blue light.

I projected my imagination there.

A city where the sound of car exhausts fills the streets and gray high-rise buildings rise like spires into the sky.

─────.

A splendid scene of colorful neon signs lighting up the night streets unfolded before my eyes, full of life.

seoul.

It was a city where memories of my past life lingered.

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