Novelist Running Through Time - Chapter 126



Only Krnovel

EP 5 – Love Story

The Korean publishing industry collapsed.

This is all because of Netflix.

If you process the word to make it look a little more meaningful, it can be said that old media has been transformed into new media.

In an age where dramas, movies, and all kinds of provocative video content are distributed through smartphones, it is truly difficult for printed materials to survive.

However, the decline of the Korean publishing industry, and by extension the medium called ‘books’, can be attributed to ‘Netflix caused the publisher to go bankrupt!’ It would be wrong to interpret it only from a financial perspective.

That’s right…

Because writers were poor even in the past!

The logic is that just because a poor person is robbed, he or she does not become an ultra-minus poor person. This is a truth that everyone who knows how to do math can agree with!

The reason writers were treated well in the first place was not because they made good money.

In other words, the decline of literature was not caused by money being stolen by thugs such as movies, dramas, Netflix, and YouTube.

The so-called ‘new media’ has taken away something more important than money from literature.

That is ‘the invisible.’

Some people call it ‘image’,

Some say it is ‘authority’,

Some people call it ‘influence’.

But whatever the reality of ‘it’, it was literature’s greatest asset.

Now literature can no longer be vaguely admired even by people who do not know literature, and its name alone makes the blood of young people boil and cannot lead the next generation’s agenda.

That role has now been taken over by an idol group that drives the crowds that fill American stadiums crazy, a dance singer who makes the entire country imitate his 7-second dance video, and a film director who makes the people cry out for help every time he sweeps an overseas film festival. .

invisible force.

Soft power.

Or soft power.

Baekhak Entertainment, and by extension Baekhak Media Group, was a corporate group with a structure that created soft power, exchanged it for capital, and created more soft power with that capital.

Naturally, there were separate analysts at Baekhak Group’s headquarters who kept a close eye on such soft power trends.

And they discovered a phenomenon that goes against the flow of time, like a salmon swimming against a strong river.

A literary person.

A novelist who represents old media has returned to the mainstream of the cultural industry.

For those who pride themselves on understanding the trends of the modern cultural industry, the rapid rise of a rising star known as a writer came as a huge shock.

The old pushing out the new was like time flowing backwards.

“This is not normal.”

Born to the managing director of Baekhak Finance, he completed all of his education in the United States, and at the peak of his career, succeeded in making connections with direct descendants of Baekhak’s lineage in the Harvard MBA course and successfully landed a job in the strategic planning office at the headquarters. An ultra-elite analyst optimized for a large Korean company seriously, and He advised politely.

“Of course, it was through broadcasting, not books, that literary writers first began to make a name for themselves, and through issues outside of their works, but since they have been nominated for the Booker International Prize, it is difficult to view them as mere celebrities. What is especially noteworthy is that major novelists such as Koo Hak-jun and Park Chang-woon are making efforts to incorporate this boy into the mainstream literary world, which means that the literary writer has already been recognized for his potential as a star player who will raise the overall pie in the industry… ”

“no no.”

The Deputy Director of the Strategic Planning Office interrupted.

“Tell me something easy.”

“The value of literary writers as human resources has reached the point where headquarters can directly control them. Just looking at the publicity effect Baekhak Group gained purely from being nominated for the Booker International Prize. “We must no longer allow ourselves to be caught up in the power struggle between Baekhak Bookstore and Baekhak Entertainment.”

Afterwards, a plan was put forward to invest money to revise history, cover the story of a white crane saving an unfortunate boy, and spend advertising money to reconsider the group’s image.

At the same time, a lobbying plan to increase the probability of winning the Booker International Prize, a plan to resolve the subtle conflict between Baekhak Bookstore and Baekhak Entertainment, etc. were put up.

And all of them were criticized by the deputy chief of staff.

This is because it was judged not to be an important enough issue to be handled directly by the headquarters’ strategic planning office.

“hey. A kid who’s good at writing should look into finance while he’s making money. “The digits are different. Why are you free these days?”

“Still, if you look at it from a soft power perspective…”

“At any rate, it’s just a bunch of old-fashioned writers sucking each other off and flirting. Isn’t it too small? No matter how fundamentally we are as a media group, can’t you see that we are slowly losing our taste? The Chairman also told us to focus on finance. If you think about it, the Booker Prize is actually a local award, decided by a group of British kids.

“Hey, what is this? The translator is the honorary vice president’s granddaughter.”

Ironically, it was not soft power that drew the headquarters’ attention to the writer, but simply power.