Omniscient Investment Point - Chapter 288



Only Krnovel

288 The Future of Smart Farms – 4

(1)

South Korea’s genes were engraved with ‘speed’.

So, neither the internet nor delivery services can be that fast.

The speed at which latecomers catch up with the existing ecosystem also had a fast characteristic.

The same goes for Jeong Seung-ho of Dream Farm, whom I met this time.

He called me because he was making something faster than I expected.

“I created this with the concept of a vegetable garden in my house.”

As I look at the plant appliances, I hear his introduction.

“It is smaller than competitors’ products at 500mm in width, 800mm in height, and 550mm in depth. The cultivation method is circulating hydroponics, and water and nutrients are automatically supplied under automatic temperature control.”

Honestly, I didn’t need the details. No, to be exact, I just wanted you to answer my questions.

So I took a look at plant-based appliances.

“Oh, it’s a little heavy. It weighs 65kg.”

“I see. I guess it would be too much for an adult male? Hahaha.”

“Would you like something lighter?”

“Well, you’re planning on making small plant appliances separately, right?”

“Yes, that’s right. This is a three-stage thing, so I’m taking care of the single-stage thing separately.”

“okay.”

“Don’t you think that 100% satisfaction is written all over my face?” asked Jeong Seung-ho in a different voice than before.

“Is it not that special?”

In other words, it was a voice with a little bit of confidence.

I was worried.

‘I have to say this, I have to say it.’

Still, just in case, I asked him.

“What about the price? How do you set it?”

“The competitor’s product costs about 2 million won. We think it’s around 180.”

“yes…….”

As expected, it wasn’t that great.

“Am I being teased?”

“If my opinion is respected, I would like to do so.”

“yes…….”

He looked disappointed.

‘Maybe you heard good things about it in the internal meeting?’

Actually, it wasn’t bad.

I also studied a bit while I wasn’t watching Jeong Seung-ho.

‘Smaller, lighter, and cheaper than LZ plant appliances.’

The functionality would probably be a little better too.

But that’s not enough.

What I wanted from Dream Farm was to go beyond being a simple fast follower, but a first mover.

So I had no choice but to do it.

“It’s not bad, but it’s a little bit different from what I wanted.”

“Oh, I see.”

Jeong Seung-ho’s remaining confidence was being lost.

Reading his expression, I pondered.

Because it’s time to adjust the intensity, or water level.

“I was really surprised this time. In fact, it hasn’t even been a week since we went to the Wellness Burger, so I didn’t expect the product to come out this quickly.”

First of all, some praise.

“It’s not a big deal. It’s simple if you know the principles of plant appliances. Moreover, our company even has smart farm technology.”

“No matter what, I think you are truly amazing.”

And then I started to say what I really wanted to say.

“Oh, you showed me that last time, right?”

“Last time?”

“Yes, it’s the 4th generation smart farm.”

“Oh, yes yes.”

“Can I see that video again?”

“Yes, that’s right.”

Jeong Seung-ho lowered the screen and started playing the video he had seen back then again.

I watched for a while and then asked to stop at a certain part.

“Just wait here for a moment.”

Then, the playback stopped at a scene where someone was controlling a smart farm with a laptop on the screen.

“Can anyone do that?”

“Anyone?”

“Oh, my question is, is it possible to do it just by installing the software?”

“That’s right, yes yes. Of course. Huh? Just a moment.”

It seemed like Jeong Seung-ho realized something through this conversation.

“Oh, that’s it. You want to control it with software? If possible, remotely? Then, an app would be better. One that can be controlled anytime, anywhere with a smartphone.”

“Yes, hahaha.”

“That’s not difficult. Maybe you can do it today.”

“Then, please call me later. Come anytime, I’d like to give it a try.”

“Oh my, aren’t you busy? I think it was a stroke of genius to think of getting feedback from you, CEO.”

“Hey, not yet. Don’t let your guard down too much. You can still get screwed then, just like you did today.”

“Ah, so today was the day.”

“Oh, you didn’t know?”

“Because you were so kind to me, I didn’t even feel like I was being ripped off. Hahaha.”

“ha ha ha.”

When we parted ways, it ended with laughter.

Jeong Seung-ho’s character was really strange.

No, should I say that everyone I’ve met since I got terminally ill is strange?

Maybe heaven is sending me a trial to meet such people.

(2)

But around the time I got off work that day.

– Sir! It’s all done.

Isn’t this just too much?

‘Surely you didn’t make this hastily?’

With this in mind, I quickly went to Dream Farm.

Then, I took out the same product as before,

“Oh, could you please install the Dream Farmer app from the Play app?”

“No, you mean you already created the app?”

“Rather than making it, I modified the existing app. I also uploaded it to the Play app. As a side note, the 3rd generation also runs on the app.”

“and.”

Still, that’s true.

After seeing Jeong Seung-ho with this expression, I installed Dream Farmer from the Play app.

“I installed it.”

“Once you activate the app, it will automatically find your plant appliances.”

“yes.”

I activated the app as he said.

As expected, one of the plant appliances was caught, but before I could examine them all.

“If you look, there will be water cycles, nutrient cycles, etc.”

Jeong Seung-ho’s explanation comes in.

“Is this really feasible in a third-generation smart farm?”

“It is possible. But being able to do it and using it are two different things. There were very few farmers who actually used it.”

“Why? Was there perhaps a lack of promotion?”

“No, they said they would provide on-site service, but they barely contacted me.”

I tilted my head with an expression of not understanding, but Jeong Seung-ho seemed to know the answer.

“There was no need for that. It’s an app for fine-tuning, but the big stuff can be done mechanically, not through an app.”

In other words, it was a useless function.

But I like that part.

Originally, new things came from researching useless things.

Or, you may discover it by chance.

Scotch tape, microwave ovens, and Post-it notes were all the same.

So I smiled and said to Jeong Seung-ho.

“Because of that process, it can be used so usefully. And it also saves time.”

“If you look at it positively, yes. Hahaha.”

“Okay, then, let’s take a closer look at it positively.”

“Yes, that’s right… … .”

Jeong Seung-ho gets nervous again.

Looking at his expression, I knew he was going to get teased again.

“It’s not a big deal.”

“Are you picking on something small?”

“So I’m looking forward to it.”

“Haha… You see my mentality as steel.”

“Just listen first.”

“yes…….”

He looked at me with determined eyes.

I shouldn’t have laughed, but I held back a snicker and opened my mouth again.

“I wondered if a three-tier plant appliance was really necessary.”

“What is that… … ?”

“If you can fine-tune it with an app, wouldn’t one-stage be enough?”

“hmm…….”

I looked at Jeong Seung-ho to see if he needed more explanation.

Then I thought I should give it some time, so I kept my mouth shut for a moment.

Then, bang! Jeong Seung-ho hits his knee again.

“That’s right!”

“Oh, did you realize it?”

“Yes, yes. Originally, there was a mini, so I was wondering why you were talking about a single-tier plant appliance. But it’s not.”

“That’s right. What if you could grow multiple crops at the same time in a mini planter? That’s the romance of an urban farmer.”

“It’s also a kidult toy at the same time.”

“Yes, that’s right.”

“This really doesn’t seem like it’ll take any time.”

“Oh, really?”

“Yes, it’s already been made. You can control it using an app on an existing mini plant appliance.”

I smiled and nodded.

But there was one last thing to check.

“What about the price?”

“200 thousand won.”

“Oh, great. But I wish it was a little cheaper. Even if it means raising the price later.”

“Is that so? Actually, the cost is less than a few tens of thousands of won.”

“Then write more. And I would like you to go towards selling platforms, that is, solutions.”

I took a quick look at it for the first time and confirmed that the most common raw material was plastic.

Of course, there is an automated system that operates within it, but in the end, it is just a sum of development costs.

If we look at development costs in detail, they are the sum of human effort and time.

That is, since it is a new application of something that already existed, the cost will not be that high.

“So, when will it be commercialized?”

“If it’s a permit, it won’t take that long. We are already receiving some in advance for the 4th smart farm, so at this level, it’s a revised or additional version.”

“If things go well, it will come out next month.”

“No, it is possible this month as well.”

This month, it’s October. And if you come out now, you can see various leafy vegetables that are growing in the winter in the plant appliances.

“So, do I have a chance to be an investor?”

“Investor’s chance?”

“I wanted to receive and use it before the product was released.”

“ha ha ha.”

Jeong Seung-ho laughed loudly at my words, then nodded immediately.

“If you give me your address, I will deliver it to you within a few days.”

“thank you.”

And a few days later, I was able to receive a real single-stage plant appliance at my home.

(3)

“Is this an electronic flower pot that you grow at home?”

When my wife describes a plant like this again, I can’t help but laugh.

But because it was tall, it seemed like it would be possible to grow flowers there.

Of course I intend to raise something else.

“I’m going to plant lettuce in this area, green onions in this area, and chives in this area.”

“All of that at once?”

“There’s nothing it can’t do. If you set the type of plant with the app, it will automatically adjust the water and nutrients.”

“Wow, that’s amazing.”

“What do you think? Do you think it will sell well?”

“Well, I’m not buying it.”

“I knew it.”

“why?”

“Oddly enough, plant-based appliances are more popular with men than women.”

“Ah~”

Was that why?

After some time, the released plant-based home appliance is said to have sold quite well among male consumers in their 40s and 50s.

I have already contacted Jeong Seung-ho,

『Home Garden, Dream Farmer Craze!』

It also started appearing in articles in the media.

‘It’s been a while since I’ve felt rewarded as an accelerator.’

Stocks were also skyrocketing.

In particular, individual investors began buying without asking or investigating.

‘Since it was something they bought, they must have had a feeling it would be a huge hit.’

But this was just the starting line.

I don’t know how much it will sell, but what if Dream Farmer becomes a huge hit in Korea?

‘The 4th generation smart farm’s advancement into the Middle East is not a dream.’

I eagerly await that day.