Raising a Neglected Singer-Songwriter - Chapter 87



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Raising a Neglected Singer-Songwriter Episode 87

87. Fan Meeting

Banggrae’s best-selling product, ‘Shark Samanco’, celebrates its 34th anniversary this year.

This ice cream, inspired by a plump shark,

At one time, it left a difficult question of whether to eat it from the head, the tail, or the fins.

The flavors are also varied, from basic red bean to chocolate, green tea, strawberry, blueberry, melon, banana, etc., so it is fun to choose and eat them, as they appeal to people of all ages.

Thanks to that, it was also one of Sungjun’s favorite ice creams.

“This is the synopsis for the CF we prepared.”

A Banggrae staff member displays the Shark Samanco advertisement storyboard and scene descriptions on the screen.

+

[Shark Samanco Storyboard]

#1

The location is under the sea.

Seongjun, holding a ‘sangssa’ in his hand, imitates the movements of a shark and plays around with it.

#2

Then, Seongjun encounters a group of huge, colorful sharks and runs away.

You reach a dead end.

#3

Then, I discovered a guitar tuned blue like a shark.

When I pick up the guitar and play, the horns around me start to ring like an amplifier.

#4

Sharks dancing and swaying excitedly.

At this time, the CM song appears.

#5

The sharks that were dancing happily have all transformed into Shark Samanko.

#6

Seongjun smiles and kisses Shark Samanco, then climbs on Shark Samanco’s back and swims happily in the ocean.

#7

The words ‘Shark Samanco’ are engraved in the place where Sungjun and the shark passed.

end.

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Seongjun opened his mouth after seeing the storyboard.

“It’s kind of casual and nice. It’s refreshing.”

Recently, Banggeure has been gaining popularity by communicating with the younger generation, such as by running a lively Instagram account with a MZ sensibility.

What MZ people in particular are crazy about is the casual B-grade sensibility.

This Shark Samanco commercial was also one of those extensions.

“I’m glad you felt that way.”

Bang Geureu’s side shows a relieved expression at Seongjun’s reaction.

“As I said, if Shark Samanco and Sungjun meet, I’m sure it will create synergy for both sides.”

As Shark Samanco is a product that encompasses all consumers regardless of gender or age,

Likewise, Banggrae wanted a star with an image that would be popular across all genders and age groups.

Among them, he is a singer-songwriter who can compose/write lyrics/sing commercial songs himself.

At the same time, they said that they were looking for a character with a silly charm who could pull off a unique concept, and they ended up choosing Sung-jun.

“I was especially impressed by the behind-the-scenes video of Sungjun’s Encounter 1st place.”

“Yeah, that cake scene was so funny.”

At the scene, Yonggo felt so sorry and embarrassed, but he could never have imagined that the incident would lead to an advertisement casting call.

Anyway, from Sungjun’s perspective, participating in this Sangsa advertisement had great merit.

Bangreu has already achieved success with B-grade sensibility.

The image of ‘Banggeure = a leader in understanding MZ emotions’ was established.

Therefore, Sungjun and MXM Entertainment judged that if he appeared in the ‘Sangssa’ advertisement, he would be able to benefit from that favorable image.

The person in charge of Banggeure continued speaking.

“Next, I would like you to create a catchy commercial song that fits the advertisement you just saw. A ‘full song’.”

Advertising music.

In English, it is called CM song, or commercial music, or jingle.

To make it easier, the expression ‘LOGO Song’ is often used more often.

And when the entire advertisement is in the form of a song, it is called a full song.

This is a method often used to create a song that represents a product’s image or to rewrite an existing song to more clearly imprint the product’s image in music.

To give a simple example,

‘My hand goes, my hand goes~ My hand goes to the anchovy chips~’

‘It looks weird~ It’s a mustache~’

Just by listening to these two short melodies,

People can already imagine which company’s product is being advertised, even if the product name isn’t mentioned.

And this is the core of the CM song.

Make your advertising copy stand out with an addictive melody,

Something that makes people hum the melody over and over again!

In that sense, the CM song could be expressed as a ‘short hook song’ when applied to popular music.

“How long should the song be?”

“I would appreciate it if you could prepare a 15-second version.”

The time of day when people spend the most time in front of the TV after work.

In other words, the time period from 7 PM to 11 PM, when viewership ratings are the highest and advertising costs are also the highest, is called prime time.

And the length of commercials broadcast during this prime time is usually 15 seconds.

The length of the CM song follows this.

Anyway, it was an opportunity for Sungjun.

Having your face and song out in front of the public gathered in front of the TV during prime time in the evening,

Because it would have a tremendous promotional marketing effect that could not be compared to music broadcasts.

Moreover, expectations were even higher because Baek Seok said that if one CM song was successful, requests for candy would follow.

“Next is the commercial shoot day-”

Afterwards, discussions continued on the remaining issues.

After finishing all the meetings and getting on the van, Baek-seok, who had accompanied us today, asked.

“How, this is your first time singing a commercial song. Are you confident?”

“Um… yes, I have a good idea.”

Could it be because I grew up listening to countless commercial songs on TV during the golden age of media?

As soon as I saw the synopsis, an idea flashed into my head.

‘Song title, Shark Samanko Family.’

[Hook Making Lv.10] As this is an idea derived from ability, it will definitely become a CM song that reaches the pinnacle of hooking.

It may even be included in the list of songs banned from the college entrance exam.

“Mmmmmmmmmmmmmmmmm~”

On the way back to MXM Entertainment after leaving the Binggrae building,

Seongjun hummed the melody.

*

Saturday, February 23rd.

The day of Sungjun’s first fan meeting has arrived.

The-S Hotel in Gangnam where the fan meeting is held.

Even though the event starts at 2pm, the place is packed with fans who have gathered since morning to see Sungjun.

Among them was Kim Joo-hyun, who attended Sung-jun’s first encounter stage.

She is the daughter of the general affairs manager of Saehyang Cosmetics, and is entering her third year of middle school this year.

And Kim Joo-hyun was extremely lucky.

Following the previous music show contest, he also won a fan meeting.

“Wow! Amazing! The fan meeting venue is crazy!”

Kim Joo-hyun’s mouth drops open as she enters the hotel lobby with a heart full of anticipation.

[My Star] The management team told us that Sungjun oppa worked really hard to prepare for his first fan meeting…

As you might expect, the hotel’s ornate decorations catch the eye right from the entrance.

[Sungjun 1st Fan Meeting]

The hotel walls and pillars are painted entirely with the sacred face and figure of Seongjun.

Rice wreaths sent from various Sungjun galleries were laid out everywhere.

Next, what caught Kim Joo-hyun’s eye was two photo booths with a long line.

It’s a machine that can take sticker photos.

‘I can’t miss anything that Seongjun oppa has prepared!’

After waiting in line with all my heart, I finally entered the photo booth.

“wow!”

Kim Joo-hyun exclaims in admiration after seeing the photo booth screen.

The screen contained four presets of Sungjun posing for couple photos with fans: a hand heart above his head, a love bullet, a V sign under his eyes, and a guitar-playing pose.

‘There’s a reason the photo booth line was so long! It was a total hit!’

I can take a four-cut photo with Seongjun oppa, and it’s a couple concept at that.

It was worth the wait.

Click- click-

After taking pictures with all my heart and soul,

This time, I headed to the MD stand where Sungjun’s official goods were being sold.

MXM Entertainment has been famous for its good quality and affordable prices since Yuna and Monsta Z.

Seongjun’s goods also did not disappoint expectations.

Starlight cheering stick, photo card set, sticker set, image picket, standing postcard, 2024 calendar, magnet set, eco bag, key ring, etc.

Kim Joo-hyun’s eyes are spinning at the feast of goods that make her want to collect them all.

‘Ugh, which one should I buy?’

The sponsorship from my father was 50 thousand won.

There is 50,000 won of pocket money that he saved, for a total of 100,000 won.

We must consume most efficiently within this.

As if solving the last killer question of the midterm exam,

After much thought, Kim Joo-hyun chose the goods.

Fortunately, thanks to the reasonable prices, I was able to buy everything I wanted within my budget.

And among them, I immediately attached the key ring to my phone.

Now I am with Seongjun oppa every moment.

At that time, I was smiling happily,

“Oh, ‘Saint Stini’ is here too!”

Someone called out Kim Joo-hyun’s fan cafe nickname.

When I looked back, the [My Star] management team members were waving their hands.

“Wow, sisters!!!”

Kim Joo-hyun runs towards her and starts dancing.

At events like this, it’s nice to see familiar faces and it gives me a sense of support.

Meanwhile, the sisters’ hands were full of Sungjun’s goods.

Salaried workers who earn money also spend their money differently on their hobbies.

‘I’m jealous. I need to get a job soon, make money, and enjoy my fandom to the fullest.’

While I was making my pledge, an announcement was made within the venue.

[The fan meeting will begin shortly, so please take your seats.]

“Should we go in too?”

Kim Joo-hyun entered the grand ballroom with her sisters.

The large space, which can accommodate up to 2,000 people, is completely packed with fans.

All these people came to see Seongjun oppa…

Somehow, I feel that my older brother is even more amazing.

“Then see you later, ‘Saint Stini’.”

“yes!”

Kim Joo-hyun, who greeted her sisters, looked at the number she received when entering and sat down to find her seat.

But what is this?

‘Wow, that’s a really front row seat!’

I’m so lucky, I’m sitting pretty in the front row.

You can see Seongjun oppa up close!

I was happily putting down my luggage and organizing my coat.

“Excuse me.”

Someone sat next to Kim Joo-hyun.

I turned my head slightly to check

‘wow!’

She is so incredibly pretty that it makes me want to show my inner elasticity.

Are all of Sungjun oppa’s fans this beautiful?

The moment you try to shrug your shoulders for no reason,

‘uh?’

Kim Joo-hyun’s head tilts.

That beautiful older sister’s face… looked very familiar somehow.

‘Where have I seen it…’

Was it during a music show?

Or maybe he’s a celebrity?

Kim Joo-hyun, who was thinking deeply, soon came up with the answer.

‘Oh, I remembered! The picture my dad showed me!’

A team photo that my father, who is the general affairs team leader of Saehyang, proudly showed me, saying that my older brother Seongjun was a member of his team.

There must have been a pretty girl there.

I remember asking who she was because she was a beauty I really wanted to resemble.

The reason I couldn’t recognize her right away was because she didn’t have her glasses on in the photo.

‘I guess you came to support Sungjun oppa too, right? We’re former coworkers.’

It was a moment of joy and curiosity at the same time.

“Gyaaa …

A deafening roar erupted.

“Hello everyone!!!”

*

“Hello, senior. Please take care of me today.”

“Oh my, what are you talking about! Let me sing better. The hottest singer in Korea right now is singing it for you.”

In the waiting room, Sungjun greets comedian Jo Se-hoo, who is hosting today’s fan meeting.

The two of them quickly check the cue sheet one last time before starting the fan meeting.

We also prepared a humorous gag that will make fans laugh.

“Then I will go out first.”

Before we knew it, it was time and Josehu went up on stage first.

A loud cheer is heard from outside the waiting room as popular comedian Jo Se-hoo appears.

“Whew, I’m excited.”

Seongjun, standing in front of the waiting room door waiting for his name to be called, puts his hand on his chest.

Honestly, I still can’t believe it.

Who would have thought that an ordinary office worker like me would become a singer and even hold a fan meeting?

I wonder which fans came to see me today.

I heard that there are fans from as far away as Busan and even Japan.

Today’s fan meeting will be an opportunity to repay this overwhelming interest and love.

So, you really have to do your best.

“Then! Let’s invite Seongjun!!!”

Seongjun left the room and went up onto the stage.