The Magician’s Memorial - Chapter 175



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Episode 175 social network (4)

The SNS project has finally been completed.

Facebook created by Mark. And Cocoa Talk created by CEO Jae-beom Lim.

Thanks to Cheon Min-jeong’s help, two large projects were completed at the same time.

“Starting today, SNS and messenger apps are officially available.”

“In the case of Facebook, it will be launched first in North America and Korea, and Cocoa Talk will be launched first in Korea and then in overseas markets.”

It was the confident voice of the planning director.

The planning director was confident because he had already used both types of services.

“Before Sayworld grows any bigger, our products must dominate the Korean market. Likewise in the case of the United States, we must not be pushed aside by other social media.”

“We have already prepared for a large-scale publicity promotion. Anyone who uses a smartphone will definitely use the SNS we created!”

“The beginning is the most important. Even if it costs a lot of money, pay attention to the initial market share.”

In fact, the owner of Facebook or Cocoa Book was not Taewo Group.

However, Taewo Group owned more than 40% of the shares, so promotional activities were being carried out at the group level.

“But I have some concerns. I think that Facebook and Cocoa Talk are largely the same service. However, since two services are launched at the same time, they end up taking a piece of the pie from each other.”

“Preferred functions and interfaces vary from country to country. “You said you were taking a slice of the pie, but the number of smartphone users is increasing at a rapid rate every month, so there will be no shortage of the pie.”

From the perspective of Facebook and CocoaTalk, they may be competitors.

There was no need to worry because I would benefit from whichever side won.

“And there are some complaints from Taewoong Communications. “If a free messenger app using the Internet is released, sales of text messaging services will decline.”

“It’s a natural procedure. Instead of complaining, tell them to focus on creating a different profit structure. And although text messaging sales have decreased due to messenger apps, sales are actually increasing because smartphone plans are more than twice as expensive as regular plans.”

It wasn’t just a day or two that the telecommunications company complained.

It wasn’t completely wrong to say that messenger apps were eating up text messaging sales, but sales were actually increasing.

Of course, it was necessary to pour a huge amount of money into the cost of installing a 3G network and research expenses.

However, it was never a structure in which telecommunications companies suffered losses.

“As of now, the iPhone is being sold only through Taewoo Communications, so other carriers are not making any particular moves, but it is expected that there will be a full-fledged movement when Samjin Electronics and CL Electronics release smartphones in the near future.”

“By that time, everyone will have already experienced the convenience of the free messenger app, so there is no need to worry. “No matter how much telecommunications companies lobby, they cannot overcome the voice of the public.”

SNS was launched amidst much concern.

Because smartphones are mainly used by young people, advertisements featuring celebrities who are popular among young people were aired.

We also held promotional events at universities across the country.

Large-scale promotional events were also held at Taewoo Telecommunications and Taewoo Electronics stores.

“Vice Chairman! CocoaTalk ranked first in the Korean App Store! “The number of subscribers is still increasing at a tremendous rate.”

As I was packing my bag to leave work, the head of the planning office came running and reported.

I may like it because the project I prepared for a long time is showing good results, but it is still too early to like it.

“With that much publicity, it was only natural that it ranked first on the release date. What matters is how many customers you attract in the long run. And what is Facebook’s response?”

“It’s not a bad response, but compared to CocoaTalk, the response is not as enthusiastic.”

“It will take some time. Still, try increasing the number of users little by little.”

SNS such as Facebook could be seen as a kind of Internet social stage.

So, it was not easy to abandon the network of relationships I had already created and move to another social stage.

Fortunately, there was an opportunity because Sayworld was not that popular yet.

“And we have received information that a large number of Sayworld’s founders have left the company.”

“It must have been difficult to adapt to the system of a large company that was completely different from the free-spirited atmosphere of a venture company.”

“There are also stories that KS Telecom intentionally excluded them.”

“Good for you. “It is rare for a business item launched by a founder to do well.”

It was the founder of Sayworld who joined hands with KS Telecom, not Taewu.

Due to their wrong choice, they ended up handing Sayworld over to KS Telecom.

There is no need to be too sad.

I will take care of their revenge.

“KS Telecom is said to be working to improve its profit structure on a large scale.”

“From an entrepreneur’s perspective, there is nothing more important than sales. However, excessive charging policies are also a factor that drives customers away.”

I felt relieved.

Sayworld was already walking towards the cliff on its own without me paying attention.

As expected, the flow of history did not go astray in this life.

***

The growth of SNS could be said to be truly explosive.

In particular, more than 70% of iPhone users in Korea installed CocoaTalk, and in the United States, the number of Facebook users was increasing by 10,000 per day.

And here, the oil pouring incident occurred outside.

“Samjin Electronics has launched the smartphone Optima!”

“It’s being released sooner than expected.”

“It is said to be a smartphone that is close to an experiment. Compared to the iPhone, this product is lacking in everything from performance to optimization. However, the advantage is that the product price is low.”

This is slightly different from the history I know.

As far as I know, Samjin Electronics has never released a smartphone named Optima.

However, just because the name was different, the performance could not be different.

“It’s actually a good thing for us. “The smartphone market needs to grow so we can have more of the pie to eat.”

“And the amount of money coming in as royalties is also considerable. Taewoo Electronics is likely to achieve its highest sales since its founding.”

It is said that sales of home appliances have increased.

In the case of income from royalties, it felt like unearned income because there were no other costs.

“Are you already satisfied with your royalties? “The day will come when the profits earned through SNS will be significant.”

“I expect that too. The growth of Cocoa Talk users is not slowing down at all, and the number of Facebook users is also increasing significantly. “It is expected that we will overtake Sayworld’s users within this year.”

“It’s faster than I thought.”

“Smartphone users have a very strong tendency to move to Facebook. Sayworld can only be used on computers, but Facebook can also be used on smartphones, so smartphone users prefer Facebook.”

It was one of the reasons why Sayworld fell into abyss.

It could have been because the founder left, but it was Sayworld that reacted late to the trends of the times.

Therefore, no effort was made to make it usable on smartphones.

They were only strengthening existing services to increase sales.

This was a natural occurrence because the founder whom he had affection for left the company.

“I guess it’s nature’s way to weed out something that falls behind the times.”

“And we are also implementing a closed policy. You must create an ID at KS Telecom to use Sayworld. On the other hand, in the case of Facebook, you can sign up by simply entering your email address, which makes a big difference in accessibility.”

Sayworld’s decline was almost a foregone conclusion.

It was difficult for Sayworld to survive as it was repeatedly attacked by Facebook and CocoaTalk.

Moreover, there was still one last shot left.

“How far is the short video site production going?”

“Currently, the team led by CEO Seo Moon-young and IT staff Tae-woo are working together to develop it, and the initial version has already been completed. We are currently working on optimization.”

“It will likely be released next month at the latest.”

“We are already in the process of filming the commercial. However, we have not yet decided on a name for the short video platform.”

Before the regression, the first name that came to mind was a famous short video platform.

But I didn’t want to keep using that name.

“What are the candidates?”

“The most likely candidates include Tok Tok, Tiki, Ping Tok, Tic Tac Tok, Shorts, 3min, etc. “It is currently called Tok Tok under its tentative name.”

“That’s where everyone’s thoughts are.”

“Vice President, were you thinking of a similar name?”

These candidates were similar to the names of the short-form platforms that came out before the regression.

And it was also ambiguous to say which name was better.

“Please let me know as soon as the name is decided. “Please target the Korean, American, and Chinese markets at the same time when launching.”

“I will. But there is one problem.”

“Is there a problem with the development? “Then, let’s ask Cheon Min-jeong to solve the problem.”

“It’s not that kind of problem, it’s a server problem. Taewo IT is carrying out so many projects that the server is on the verge of overload. “Although we are in the process of replacing Taewoong Telecom’s equipment with servers with better performance, we need to build an additional data center.”

I had forgotten about the data center.

In some ways, the most important thing in the IT business could be the data center.

If the data center was overloaded, lag would occur and speed would slow down.

In order to continue carrying out various IT businesses, a new data center was essential.

“We need to build a large-scale data center.”

“The construction cost is not that high. To build a large-scale data center, at least 500 billion won is needed. Depending on the region and size, an amount close to 1 trillion won may be needed.”

Building a data center required consideration of many factors.

In particular, location was the most important factor, and in order to build on a large scale, it was advantageous to build in a place where land was cheap.

“I think we need to find a place where we can receive a stable supply of electricity and where land is cheap.”

“I think good candidate sites would be Gyeongnam, where there is a nuclear power plant, or Gangwon-do, where the weather is cool.”

“Political issues also require coordination, so let’s think about it a little more.”

“First of all, we will solve the problem by replacing Taewoong Telecommunications with the latest servers, but we must start construction of the data center within this year to prevent overload in advance.”

Data centers were not avoided facilities.

Rather, in the case of local cities, it was a welcome facility.

This was because it was possible to secure tax revenue and create jobs.

Of course, due to the nature of data centers, they do not create many jobs, but in the case of local cities suffering from employment difficulties, they wanted to attract even small jobs because they needed them.

You can’t build a facility like this anywhere.

Build it in a place where you can gain as much political benefit as possible.

Taewu Group could receive greater benefits only if it was built in the constituency of a politician who would benefit it.