The Magician’s Memorial - Chapter 185



Only Krnovel

Episode 185 joint speech (4)

The product presentation has begun.

I was able to watch from the front row of the stage, and David, as the majority shareholder, was sitting next to me.

“Have you seen it? People gathered at CES level. And all the major media outlets gathered together. “I think the value of Steve’s name has increased.”

“Because iPhone sales are increasing every year. Together, iPhone 1 and 2 sold over 20 million units. “It’s only natural that people gather together to get a first look at the next version of the iPhone, which is receiving so much public attention.”

While we were chatting.

Flash! Pin lights turned on on the dark stage.

And then Steve walks out.

An enthusiastic response erupted toward him wearing his trademark neck polar.

“I should have prepared earplugs. “I thought my eardrums were going out from the cheering.”

“I beg your pardon? “You heard wrong.”

I had already prepared earplugs.

When the applause subsided, I took off my earplugs and found David looking at me with a puzzled expression.

“Did you shamefully write it alone, Mr. President?”

“I have particularly weak eardrums. Instead, focus on the stage. “The presentation is about to begin.”

Steve came out with a new version of the iPhone in his hands from the beginning.

People had to move their pupils quickly to look back and forth between Steve’s face and the iPhone.

“Everyone, does the iPhone I’m holding look much different from the previous version? Do you see a similar design, just slightly more upgraded performance? “I suddenly remember the article ‘There is no more innovation in the iPhone.’”

[Ha ha ha ha ha!]

People burst into awkward laughter.

Although I was smiling, I couldn’t smile brightly because it didn’t really look any different from previous versions of the iPhone.

“This iPhone uses a new chip and has more than twice the processing power and five times more graphics performance than the previous model. “It’s a great advancement, but it’s not innovation either.”

The audience’s smile became even more awkward.

In a normal presentation, the focus would be on performance enhancement, but Steve’s tone was rather dismissive of performance enhancement.

“Various technologies such as semiconductors and LCD are developing rapidly. So it is natural that the performance of electronic products improves. I don’t necessarily want to say that it’s a strength. But the iPhone 3 we created this time is different. “It contains innovation that opens a new era!”

It was Steve who raised a lot of expectations.

It was a presentation method that was like a double-edged sword.

If you announce a technology that meets expectations, you will receive a huge response.

If it doesn’t meet expectations, the image it has built so far could be ruined in one fell swoop.

“Previous generations of mobile phones were focused on contact. However, today’s mobile phones are used as calculators, memos, alarms, Internet searches, music, and movies. You can do many different things. Some people say that cell phones act as personal assistants. But can we really call our mobile phones personal assistants? I’d like to ask if anyone has a personal assistant. What do you do when you want to call your business partner?”

Everyone had a puzzled look.

The response was that they couldn’t understand why Steve was saying this.

But Steve’s subsequent actions left them shocked.

“If you have a personal assistant, if you want to call someone, all you have to do is say this. hey! Siri. “Call Professor Hinton!”

Steve suddenly raises his voice.

At that moment, a soft female voice came from the speaker of the iPhone in my hand.

[Calling Professor Hinton.]

The iPhone recognized my voice and connected the call.

Soon after, Professor Hinton appeared holding an iPhone with the default ringtone.

“To make iPhone a true personal assistant, we equipped it with artificial intelligence. “I would like to introduce you to Professor Hinton, who developed artificial intelligence!”

[Wow!]

An explosive reaction erupted.

Although they were people who came to the event expecting innovative technology.

You would never have imagined that a mobile phone would be equipped with artificial intelligence technology.

The audience shouts hoarsely.

Steve managed to calm them down and handed the microphone to Professor Hinton.

“The name of the artificial intelligence applied to the iPhone is Siri. Through voice recognition, you can perform most functions, including making calls, writing texts, taking notes, and setting alarms.”

“For now, this is the explanation. Professor Hinton will provide more details during the Q&A session at a later date.”

Professor Hinton came down from the stage.

Steve demonstrated using the iPhone’s functions using Siri.

In particular, the moment I used Siri to play the desired music, another cheer erupted.

I quickly put my earplugs back on.

After about 30 minutes, the shouting quieted down.

“Are you using earplugs alone again? “The vocal cords of the people at the event seem to be made of steel and they are shouting without stopping.”

“Would you like to use what I used?”

“What about the representative?”

“I don’t need it anymore.”

“The iPhone announcement is almost over, so why use earplugs? it’s okay.”

“You will regret it.”

I smiled and put the earplugs in my pocket.

Steve takes a sip of water as he prepares to present his next product.

“Thank you for the warm response. However, I feel like media outlets that hate Apple will write articles asking if voice recognition artificial intelligence is an innovation.”

[Woooooo!]

The crowd booed the media.

Steve enjoyed the booing for a while and then continued speaking.

“So Apple prepared another innovation. “Please come out!”

I stood up quietly.

David looked at me in confusion as I suddenly woke up, but I ignored his gaze and entered the stage.

“Nice to meet you. This is Kim Min-jae, Vice Chairman of Taewo Group. “Today, I went on stage representing Taewoo Electronics.”

Should I say that the atmosphere suddenly cooled down?

The enthusiastic applause and cheers directed at Steve disappeared in an instant.

A muttering voice was heard along with the sound of awkward applause.

[Could it be that they made electronic products with Taewoo Electronics again?]

[Apple-Taewoo TV was good, but other home appliances have nothing to do with Apple.]

[I don’t know why Apple is collaborating with Taewoo Electronics. There are many better companies.]

This is Taewoo Electronics’ current position.

Although their image has improved compared to before, they still had a strong image of being a second or third place electronics company.

I did my best to ignore that voice.

No, I actually enjoyed it.

Because I knew what kind of reaction there would be after the presentation.

“First, I will show you various home appliances made by Taewoo Electronics.”

Home appliances began to be transported onto the stage.

TV, refrigerator, air conditioner, washing machine, etc.

Home appliances were set up to make the stage feel like a home, and in the meantime, the buzz grew louder.

[You said it was a new product. What was it? Aren’t these the products unveiled at CES?]

[It’s a product I haven’t seen before, but it doesn’t look that different, does it?]

[Why are you promoting Taewoo Electronics home appliances here?]

[Isn’t it possible that the Vice Chairman of Taewo Group is taking advantage of Steve’s weakness?]

more!

More swearing.

That way, the twist can be more dramatic.

Only after chatting for a while did I continue speaking.

“Taewoo Electronics developed innovative technology together with Apple. A technology that can create a new era.”

[Hmm, hmm!]

Clearing coughs were heard from all directions.

It was a cough that implied that Taewoo Electronics dared to use the word innovation.

I was a little moved by that reaction without realizing it.

I would like to say that many of the technologies that went into the iPhone came from Taewoo Electronics and my head.

But I couldn’t do that, so I calmed down my emotions and continued with the presentation.

“Have you ever heard the word ubiquitous? “It means a world where computers exist everywhere in the world.”

Ubiquitous.

Although it was an unfamiliar word, quite a few people knew it, perhaps because it was an event attended by people interested in IT.

[If it’s ubiquitous, doesn’t that mean it came out in the 70s?]

[I remember what the MIT professor said? I think the world in which distributed computers exist throughout the home is called ubiquitous.]

[It is a variation of the Latin expression that God exists everywhere.]

[Just because you say something that seems trivial doesn’t mean it’s an innovative technology. It’s so absurd!]

There was no need for me to explain further.

The audience was sharing information among themselves, and their eyes looking at me became even colder.

“Taewoo Electronics has succeeded in reinterpreting ubiquitous products in our own way. Let me show you the proof. hey! Siri. Turn on the air conditioner!”

[I will turn on the air conditioner.]

Wow!

I turned on the air conditioner using Siri on my iPhone.

I didn’t stop there and continued to operate home appliances through Siri.

“hey! “Siri, turn on a news channel.”

“Tell me how much time is left in the washing machine.”

Various home appliances can be operated using only voice.

Only then did the audience start to understand what I was doing.

[Wow!]

There was tremendous cheering and applause.

A home appliance that can be operated anytime, anywhere as long as you have an iPhone.

It was enough technology to make the audience go crazy.

“Let me take a moment to pour cold water on you. In fact, this technology cannot be called ubiquitous. More accurately, it should be called the Internet of Things. And I can confidently say that it is a technology more suitable for today’s times.”

Clap clap!

No matter what I said, there was applause.

The atmosphere is completely different from the beginning of the announcement.

To be honest, I had doubts about whether IoT technology could be considered innovation.

This technology has been around for several years, and products incorporating the Internet of Things have also been released.

But there was a clear difference.

Our product can be controlled through the iPhone.

For people who were passionate about the iPhone, home appliances that could be controlled through the iPhone were products that met their needs.

“ah! I have one more thing to tell you. Taewoo Group is not only an electronics company. Taewoo Motors also exists. hey! Siri. “Start the car and turn on the air conditioner!”

[I will start the car and turn on the air conditioner.]

Flash!

The car headlights hidden in the corner of the stage turned on.

And the cheerful start-up sound.

It would be a waste to only promote electronic products at this event.

If possible, wouldn’t it be worthwhile for me to be on stage if I promoted cars that cost more?

“Is it okay if the iPhone can only serve as a personal assistant? “I can now do the work of not only a personal assistant but also a housekeeper!”

[Wow!]

Another roar erupts.

It was a shout mixed with a lot of metal sounds, and I came off the stage expecting that the ENT clinic would be very busy tomorrow.