The Magician’s Memorial - Chapter 188



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Episode 188 Brand value (2)

A few days later.

I left for New Delhi, the capital of India, with David.

“Boss, isn’t the reason you came to India this time to establish a Taewoo Electronics factory?”

“that’s right.”

“Then why don’t you go to the Indian government?”

“There will be elections in India next year. So there is no need to negotiate with the current Indian government.”

“Are you expecting the regime to change? “The Indian People’s Party has been in power for six years.”

“Six years is enough time to change the political structure. That’s why I asked you to make an appointment with the Indian National Congress party.”

The Indian National Congress was a political party we were all familiar with.

It was the political party to which Mahatma Gandhi, who often appears in textbooks, belonged, and was also called the Gandhi Party.

“It’s not difficult to make an appointment. “I have made a dinner appointment with Mimoan Singh, the leader of the Indian National Congress.”

“I’m meeting with the party leader, but I can’t just go. “I need to take a shower at the hotel.”

After taking a quick shower at the hotel.

After lying in bed and resting for a while, I headed to the meeting place.

However, while it was a dinner with the leader of the Indian National Congress, a major opposition party, I was guided to a very small restaurant.

“I guess they chose this restaurant because of security.”

“I guess so.”

“What does the exterior of a restaurant matter? “It doesn’t matter who you eat with.”

A quiet restaurant with only three tables.

Inside, CEO Mimoan Singh was already waiting for us.

“I didn’t know you were already here. “I’m sorry for keeping you waiting.”

“There is no need to be sorry. “I just came earlier than my scheduled time.”

I arrived at the meeting point 30 minutes early.

CEO Mimoan Singh arrived much earlier than us and was doing paperwork in the restaurant.

Is what it looks like now a concept?

Many people used to come up with a concept to leave a special impression when they first met.

However, CEO Mimoan Singh’s actions were not conceptual.

I’ve met many politicians so far, but money issues were always listed as special issues.

However, CEO Mimoan Singh was very neat.

An honest politician.

Although he was a good politician from the people’s point of view, he was very picky when it came to negotiating with him.

“I would like to formally greet you. “This is Kim Min-jae, Vice Chairman of Taewo Group.”

“Nice to meet you. This is Mimoan Singh of the Indian National Congress. You look even more handsome in person. “I enjoyed your speech at Apple’s product briefing session.”

Clearly, Apple’s impact was enormous.

Even though I only gave a joint speech once, even Indian politicians were recognizing me.

It meant that I had gained global recognition, and that was why I came to India at this time.

“Thank you so much for watching.”

“I really want to talk for a long time, but I have a tight schedule, so I can’t spare a lot of time.”

“I won’t take up much of your time. “I came to see you to discuss the development of Taewoo Group and India together.”

The easiest way to become friends with politicians was through lobbying.

It was also the power of money that allowed David to build connections with politicians around the world, including the United States.

However, that method did not work for CEO Mimoan Singh, so he had to use a complicated and difficult method.

“That sounds very good. What would be a good way for Taewo Group and India to develop together?”

“As you probably know because you have seen Apple’s product briefing sessions, Taewoo Electronics’ home appliance sales are rapidly increasing. That’s why we need a new factory.”

“So you want to build a factory in India. That’s a very good idea. But I don’t know why you’re making such an offer to me. This is an issue that can be negotiated with the government now. “Even if the government changes in next year’s general election, no one will have an issue with it.”

Who wouldn’t like hosting a factory?

In particular, countries with larger territories and more people to work actively welcomed the hosting of factories.

Even in Korea, where the territory is limited, local governments were taking steps to attract large corporations.

To that extent, hosting a factory was beneficial to the area.

So you can’t build a factory from scratch.

Hosting a factory was a bargaining chip I could use.

“In addition to attracting factories, we want to actively recruit outstanding talent from India to the Taewoo Group.”

“It is also enough to talk to the current government. “From the way you say this to me, it sounds like you want to get paid for attracting factories and recruiting talent.”

“I won’t deny it. There is one condition. “The Taewo Group would like to host the Korean campus of the Indian Institute of Technology (IIT).”

Indian Institute of Technology IIT.

It was the most preferred university by American IT companies.

It was not wrong to say that American IT companies would not function without IIT graduates.

It was an IIT that currently has 7 campuses.

Unlike Korea, the campus was a kind of independent university.

In other words, hosting a Korean campus would be the same as building an IIT university in Korea.

“IIT is the pride of India. Until now, we have never hosted a foreign company. As an exchange student, it is impossible to create an IIT campus in Korea.”

“I know very well how hard the best students in India work to get into IIT. “I also know that the passion for education in India is so strong that the entire city of Kota was transformed into a huge boarding academy.”

Korea’s passion for education was world-famous.

But can it compare to India’s enthusiasm for education?

If Korea had Daechi-dong, India had Kota.

Not just a neighborhood, but the entire city became a boarding school.

“What parent wouldn’t want their child to succeed?”

“But the number of students who can get into IITs is too small. So shouldn’t we solve that problem by increasing the number of campuses?”

“The Indian government has already made plans to build a new campus. We plan to build eight new campuses by 2010 and eight more campuses within 15 years. Then, there will be a total of 23 campuses. “Wouldn’t that be a small number?”

Which university has 23 campuses?

In the end, because there is demand, there is supply.

This was possible because all Indian students wanted to enter IIT, and many companies preferred IIT graduates.

It was also due to India’s abnormal salary system.

In Korea, medical schools are more popular than engineering schools.

In India, IT developers earn more than doctors, so everyone wanted to get into IIT.

“Wouldn’t it be better if 23 college campuses became 24?”

“This is something that can never be accepted in terms of public sentiment.”

“We will impose conditions that the people want. Taewu Group will cover the full tuition of all Indian students entering the IIT Korea campus, and will cover all dormitory, meal, and living expenses. And Taewoo Electronics will invest more than $5 billion in building a factory in India.”

It couldn’t have been a truly unprecedented condition.

But Mimoan Singh still shook his head.

“Public sentiment can never be solved with money alone. “We need a cause that goes beyond money and a story that can move our emotions.”

“Korea and India already have such stories. “The story that all citizens can be satisfied with and understand has been going on for 2,000 years.”

“I’m interested in what you’re talking about.”

I took several photos out of my bag.

Most of the photos were related to historical sites, and photos of royal tombs where royal family members were buried were also included.

“Two thousand years ago, Korea was divided into several countries, and the queen of King Suro, the founder of Geumgwan Gaya, was from India. The main character is Heo Hwang-ok, who was also a princess of the Ayata kingdom, and in Korea, Empress Heo’s royal tomb is maintained as her historical site.”

“Will the people accept the relationship that existed 2,000 years ago?”

“I will make it so. Heo Hwang-ok’s descendants use the surname Heo, and among them there are many outstanding figures. In Korea, the character was made into a drama and it was a huge hit.”

In fact, it was unclear whether Heo Hwang-ok was Indian.

It could have been one of many legends, or it could have been from India.

But what does it matter?

If relations between Korea and India were possible, even legends that did not exist could be made true.

“An Indian princess became queen in Korea. And her descendants are very distinguished people. And building her IIT campus in Korea in her honor? Is this what you want it to be like?”

“That’s right. “Wouldn’t that be enough of a cause?”

“It may not be enough for the public to sympathize with.”

“So we are planning to air Korean dramas in India. “In Korea, it’s a drama called Heo Jun, which has a viewership rating of close to 50%.”

In fact, Heo Jun had no contact with India at all, except that he had the surname Heo.

However, everything was a matter of packaging, and if the connection between Heo Hwang-ok and the Heo family name was widely promoted in line with the airing time of the drama, it was possible to create a connection.

To be honest, it was unreasonable.

A queen who remains a legend from 2,000 years ago.

and Heo Jun, who uses her last name.

However, as long as there is a small connection, it is possible to create a good story through storytelling.

“If the people allow it, I will consider the IIT Korea campus. “This is because the conditions for attracting factories and recruiting talent are very attractive.”

“The remaining issues will be resolved by Taewoo Group. “You just have to keep the promises you made to us after you become prime minister of the next administration.”

“Hmm, that’s too hasty to say. “I can’t promise you that I will be the next prime minister.”

“I was asking you to do so if you are appointed prime minister.”

“I will. But keep in mind: There isn’t much I can do to help. “The attraction of the IIT Korea campus must be achieved entirely through Taewoo Group’s capabilities.”

This was enough.

If the Indian government did not stop it, attracting a campus would have already been successful.

“We will show how sincere Taewoo Group is in attracting the IIT campus.”

“I will watch from the side. Well, I guess I’ll just have to go for my next schedule. “I’ll see you next time.”

“Thank you so much for your precious time.”

CEO Mimoan Singh took the documents and left the restaurant.

Dealing with an innocent person was, of course, very difficult and difficult.

As expected, things that could be solved with money were the easiest, and the person I would deal with from now on was that type of person.

“David! “Please contact the sponsoring president of the Indian National Congress.”

“Can I use my major this time?”

“of course. “How can we hold elections without money?”

“I am confident in that! “I’ll boil it for you with money.”

David stood up confidently.

Just because CEO Mimoan Singh was incorruptible, it did not mean that all the people under him were incorruptible.

In the end, a lot of money was needed for a political party to run, and especially a huge amount of money was needed to win the general election.