The Magician’s Memorial - Chapter 240
Only Krnovel
240. The process of becoming a butterfly (4)
Taewoo Group’s driving force was superior to that of any other group.
Especially in the case of a project that I personally promoted, all departments rushed to the project, and the launch of the audition program was quickly confirmed.
“We have concluded an audition program contract with a broadcasting station. Starting this week, we plan to recruit audition participants through extensive advertising.”
“The work is progressing faster than expected. It is thanks to the manager himself who stepped forward.”
“No! It’s thanks to the staff at Taewenter working as one body. I only played the role of a watchdog.”
The authority of the planning director at Taewoo Group was enormous.
In particular, he was one of the few people who could communicate directly with the chairman and vice president.
If someone like that was watching every day, anyone would move with all their might.
“How did you structure the order of the audition program?”
“In order to expand the scale as much as possible, we have planned to conduct large-scale interviews starting from the first round. We plan to travel around the country and conduct auditions for all participants.”
“Are you saying you’re going to have an on-site audition without document screening or video screening? It’s a good way to attract popularity, but aren’t there a shortage of interviewers?”
The driving force of the planning director was truly amazing.
How did you come up with the idea to conduct an on-site audition from the first screening?
“The recruitment of 12 famous singers has been completed. The first audition will be held for 3 weeks, and 12 interviewers will travel around the country to judge.”
“The recruitment costs must have been significant.”
“We paid twice the casting fee that is normally received in the industry. If we had more time, we could have coordinated, but we thought time was more important than money right now, so we proceeded that way.”
“Good job. Anything that can be solved with money should be solved with money.”
It was an audition program that literally cost money.
The cost of recruiting interviewers was rather cheap.
We had to rent a large gym or convention center across the country, and including the cost of hosting staff, safety staff, and various facilities, billions of won were spent just on the first audition.
“The venue rental contract has already been completed, and construction of the facilities for the first interview location is in progress.”
“But there may be too many participants.”
“So, we are planning to conduct a simple screening on site. This is a system where the minimum musical qualities are evaluated and only those who pass can be evaluated by an interviewer.”
“You don’t have to be an expert to evaluate the minimum qualities.”
“So we decided to bring in program officials and Taewo Entertainment employees.”
It was an audition program for all ages.
Therefore, there was no expectation of how many people would show up, so a simple screening process was necessary.
“In the simple screening process, let those who lack musical talent but have a good sense of humor pass. If you are too serious, viewers will get tired. Having funny scenes in between will also help with viewer ratings.”
“We will definitely convey this to everyone conducting the simple screening!”
Even if they couldn’t sing, there were many people with great talent.
I may not have passed the audition, but I was able to play the role of Licorice to a great extent.
“The top successful candidates must be brought to Taewoo Entertainment. Do you know that the reason we spent a lot of money to launch an audition program is to recruit talent?”
“That part was clearly stated in the audition application form. It states that I will work as a singer under Taewoo Entertainment for at least three years.”
“It may be seen as an unfair contract, so add a clause that says you will unconditionally produce an album and debut within one year. And make sure the settlement ratio is always better than that of a large agency.”
“We will proceed like that.”
If the slave contract comes to light, the company’s image will fall.
Therefore, it was better to handle the contract in this way even if it meant a little loss in settlement ratio.
* * *
The day of the long-awaited first audition dawned.
In order to increase the scale as much as possible, a World Cup stadium was rented.
This was what I had asked for, but upon arriving at the World Cup stadium in person, I felt it was a bit excessive.
“The audition room is bigger than I thought.”
“If a vacancy arises, we will fill it by mobilizing Taewo Group employees.”
Our worries were unfounded.
As morning dawned, huge crowds began to gather at the World Cup Stadium.
In an instant, an endless line formed in front of the World Cup stadium.
“Vice President! The number counted so far is over 200,000. However, participants are continuing to gather. The roads leading to the World Cup Stadium are experiencing extreme congestion.”
“Taewoo Group has a helicopter, right?”
“We have a helicopter available for emergency transportation of executives.”
“Use a helicopter to capture this. What better material to promote than the fact that hundreds of thousands of people participated?”
“We will mobilize the helicopter right away.”
More than 20 receptionists worked hard to help participants register.
However, there were more people gathered at the audition room than passed through the reception desk.
It was time for the audition to start, but there was still no sign of the line shrinking.
“It can be said that the audition held in Seoul was a success.”
“It will be recorded in history as Korea’s first audition with at least 500,000 participants!”
I left the audition room with a satisfied smile.
From now on, it was up to the broadcasting station people and interviewers, and I only had to provide support from behind the scenes.
* * *
The first audition held at 8 locations concluded after a 3-week journey.
Perhaps because he was directly leading the scene, the planning director’s face was half as pale as before.
“Thank you for your hard work. I should at least make you some herbal medicine.”
“It’s been a while since I was able to walk around the site, so I feel like I’ve found my original intention. Herbal medicine is okay.”
“What was the reaction on site?”
“More than 1 million contestants participated in the audition, and there were many incidents. However, the producer in charge was satisfied that thanks to this, we were able to secure many scenes that could be used for broadcast.”
The accident wasn’t necessarily a bad thing.
There were times when broadcast PDs manipulated incidents and accidents to generate interest, so there was no way I would dislike a program like this one where many things happen on their own.
“When will episode 1 air?”
“It starts airing today and airs every Friday at 11pm.”
“It’s a little late.”
“We thought we could secure a lot of viewers by airing it at the end of the drama at 10 o’clock, so we decided on that time slot.”
The audience for the audition program was very wide.
That was also the reason why people of all ages and genders were auditioned.
“Is the promotion progressing properly?”
“Because it is a program that airs on a cable channel, it was not possible to run advertisements on public broadcasting stations. So, we run advertisements every hour on the three channels owned by Taewoo Entertainment and actively utilize social media advertisements. And of course, newspaper advertisements as well. Advertisements are also being advertised through columns.”
In Korea, the popularity of cable channels was still low.
Over time, viewership ratings will catch up with those of public broadcasting, but we were still in an era where even if the viewership rating was only 1%, it was considered a hit.
So we had to put a lot of effort into promoting it.
Fortunately, Taewo Group was able to use its great power through SNS.
Although it may still be weak compared to public broadcast advertising, SNS can be a quite powerful promotional tool if used well.
“As the episode progresses, the issue will become more focused. Of course, this is assuming that there are talented contestants. How many contestants were selected through the first round of auditions?”
“140 people were selected, and after the second audition, the number was once again reduced to 40, and from the third audition, 20 people were selected through group assignments and individual assignments. And from the fourth audition, a national vote was held and text messages were sent. “This is a system in which the two lowest ranked people are eliminated through service.”
It was a truly blood-curing audition.
Of course, this was from the participant’s perspective, and from the viewer’s perspective, the more intense the competition, the higher the level of immersion.
“The broadcast PD and experts will take care of the program. However, there is something to keep in mind. The rankings must never be reversed through manipulation. If the tally is delayed, even if it means taking a week off, the process must be done as fairly as possible. ”
“I will ask the PD in charge to take action.”
If it was manipulated for no reason, Taewo Entertainment’s image could have gone to hell.
Even before the regression, there were cases where the rankings were reversed through manipulation, and the image of both the participants and the program was tarnished.
“Oh! And please send me the profile of the contestant who failed in the first audition.”
“Are you talking about all the profiles of a million people?”
“Please just give me a list of people who passed the simple screening.”
I was going to ask for everything, but came to my senses when I saw the number 1 million.
It was impossible to view all 1 million profiles.
“The number of people who passed the simple screening alone exceeds 300,000.”
“Then how many people unfortunately failed?”
“It is a system in which at least two of the three interviewers must press the pass button to pass, and the number of participants who received the pass button from at least one of them is approximately 20,000.”
“Please bring the profiles of those 20,000 people.”
There was also a purpose to find a singer who remained in my memory.
There was also a purpose to find people with hidden S-class skills through detailed information abilities.
In order to lay the foundation for Taewo Entertainment, excellent trainees were needed, and if we could secure trainees with S-level potential, Taewo Entertainment would naturally be able to grow.
“Then I will print out the profiles of 20,000 people right now and bring them to you.”
“Simply send us your name and photo.”
He was an employee of the planning office who printed out 2,000 pages and brought the profile.
Whenever I had free time, I looked through the profile and checked the detailed information.
After searching for several hours, I was finally able to find one gemstone.
“Wow! Someone like this participated in the audition.”
A celebrity who has made a name for himself as a famous female idol and actor.
Before returning, I had seen her in many commercials, and there was a time when her group’s songs were played on every street corner.
“You’re a little young.”
It was literally a gemstone.
She was only in her first year of middle school, and her innocent appearance was largely obscured by breast fat.
So if you bring it now, wouldn’t it be even better since you can process the raw stone first?
After finding one person, I moved my hands and eyes even faster.
After searching for about 7 hours, I was able to find about 3 more gemstones.
Among them, there was a young student who was only in the 4th grade of elementary school, but I held his profile in my hand.
Now in 4th grade of elementary school.
However, he is a member of Korea’s best idol group whose name will appear on the Billboard charts in the future.
I finally found it!
Now that we’ve found one person, if we can find the rest, wouldn’t we be able to create that group at Taewoo Group?