The Magician’s Memorial - Chapter 241



Only Krnovel

241. The process of becoming a butterfly (5)

next day.

Taew Entertainment’s president visited the vice president’s office.

It was President Oh Myung-soo, who was the president of Taewu Cinema, but was recently promoted to president of Taewo Entertainment.

“Vice President! The viewership ratings were a huge hit. There has never been a viewership rating like this in the history of cable channels. The viewership rating for the first episode was as high as 3%. The highest rating at the moment was over 5%.”

“If it’s 3%, the viewership rating is pretty good.”

“It’s not a good show. It’s almost a miracle for a cable channel to get this kind of viewership.”

This was the reality of cable channels.

In the case of public broadcast dramas, if the viewer rating reached 10%, there was even public opinion about its abolition.

On cable TV, viewership ratings were so low that even if only 1% of the show was shown, it was considered a huge success.

“We are continuously promoting it, so the viewership rating for episode 2 will be even better. It could exceed 15% by the time it reaches the final episode.”

“I think the goal is too big. Cable viewership of 15% is similar to over 40% public TV viewership.”

“You say you set a large goal, but you actually set a small goal. My prediction is that it could be close to 20%.”

President Oh Myung-soo swallowed his saliva.

A 15% viewership rating on a cable channel could be considered a dream viewership rating.

“I will stay up all night editing to improve the quality of episode 2.”

“It’s okay to edit to create interest, but never manipulate.”

“I heard this from the head of the planning office several times. We have introduced a fair ranking system and are even preparing a system that allows multiple cross-checks.”

AKA the devil’s edit.

That’s what we called distorted editing that causes people to misunderstand the situation.

This could also be said to be a kind of manipulation, but it was not something that was created from something that did not exist, so I could turn a blind eye to it.

It didn’t matter if it was recommended as long as it wasn’t manipulated.

Only when there was misunderstanding and division could a more provocative broadcast be made, so that viewers could keep their eyes fixed on the program even if they cursed with their mouths.

“But it will be difficult if you only focus on audition programs. Please also work on producing dramas and movies.”

“We have already decided to start filming Director Bong Ho-jun’s movie within two months. And we have signed a contract to produce dramas and movies in conjunction with an OTT company.”

“I have high expectations from Taewoo Entertainment. We plan to invest more funds than now, so President Oh needs to stay focused.”

“We will do our best to meet your expectations!”

President Oh bowed until his head touched the floor and left the vice president’s office.

President Oh’s face, visible through the crack in the door, was full of anxiety and nervousness.

I guess it’s because I said I expected the audition program’s viewership rating to be up to 20%.

There was a reason I had such expectations.

This was because WeTube was finally officially launching today, and plans were made to promote WeTube’s Korean service in connection with the audition program.

“Director! How is the launch of WeTube going?”

“All public broadcasters are scheduled to air a large advertisement starting today, and advertisements are already running on radio and in newspapers.”

WeTube, which will monopolize the world’s video platform, has finally been revealed.

However, it was still just a video site without many subscribers.

Therefore, high-quality video was essential to initially attract as many subscribers as possible.

“We will make private videos of the audition program available on WeTube so that fans of the contestants can find them.”

“The recorded video alone is over 100 hours long. Only 1 hour of it is broadcast, so if we release the remaining 99 hours through WeTube, the number of subscribers will increase significantly.”

“But that doesn’t mean you can’t upload a haphazardly edited video to WeView. You need a professional editor to edit the video and upload it, which is about 10 minutes long.”

“We will mobilize all editors at Taewoo Entertainment and take action to edit and upload as many videos as quickly as possible.”

“Please move right now.”

The planning director quickly left the vice president’s office.

I’m probably going to run to Tae-En right now and urge the editors.

But this alone was not enough.

There should be more quality videos, but the time viewers spend using WeTube will increase.

To do this, a lot of music, broadcasting, sports, and especially game videos had to be uploaded.

To do that, I needed David’s help.

I picked up my cell phone and called David.

[boss! WeTube has finally been launched. No matter what channel I turn on, WeTube ads appear. And WeTube ads appear all the time on Google, Amazon, and Facebook.]

“The advertising seems to be going well, but there are too few video providers.”

[Wouldn’t that be resolved over time? As the supply of smartphones increases, the number of people making videos is also increasing.]

“We need quality videos right now, so we need to make music videos available through WeTube.”

Before regression, singers released music videos on video platforms at the same time as their comeback.

The measure of success was determined by the number of video views.

However, now you can only watch music videos through music channels, and in order to watch the music video of the singer you want, you have to check the broadcast schedule or purchase a DVD separately.

[It is still possible for music videos by singers belonging to MCA Records, of which SAVE Investment Company is the largest shareholder. But I don’t know if I’ll like it from a singer’s point of view. You may reject it because it reduces profits.]

“In fact, your profits will increase because you will receive advertising revenue based on the number of views.”

[I understand that the profit is less than 0.1 cent per view. If music videos can be viewed on WeTube, album sales and music sales will decrease, so I don’t think people will like it very much.]

It was a natural reaction.

It was a time when we did not know what kind of influence WeTube had.

“It’s called ‘bakridamae.’ People don’t buy albums unless they’re a fan, but anyone with even the slightest interest in the music can see the profits earned through WeTube. So, in the big picture, the profits to singers will increase. Especially for famous singers. “Profits will increase significantly.”

[It will be so when WeTube’s users increase, but now there are few users, so it is a bit difficult.]

“So you’re saying it’s impossible?”

It was David who was complaining for some reason.

[What else is impossible? First, let’s start with the music video of the singer belonging to MCA. If there is a problem, you can solve it by paying a little more down payment.]

“And please negotiate with sports channels so that highlight videos can be released on WeTube.”

[When you say sports channels, do you mean ball games like basketball or soccer?]

“That’s right. Also, please negotiate with the committees of world competitions such as the Olympics or World Cup and sign a contract to upload videos to WeTube.”

This method was the best to quickly increase inflow in a short period of time.

Especially people who like sports tend to watch the sports news after watching the game.

This was to watch highlight videos of one’s favorite team, and in the future, WeTube could take over that role, not sports news.

[Wow, I guess I have to pour all my money into it.]

“It won’t cost that much money. It’s not a purchase of broadcasting rights, but a highlight video contract. And since individuals film and edit sports games and upload them, they won’t run into copyright issues, so they will be activated on their own.”

[It is said that there is no problem if the video is not filmed by a broadcasting station but is filmed by an individual. I understand for now. I will contact the committee right now and sign a contract.]

It was David trying to hang up the phone.

At that moment, one more thought occurred to me and I spoke urgently.

“And negotiate with Google to ensure that WeTube videos are found first in Google searches. Of course, only if they are related to the search term.”

[That’s not difficult. We will make it possible by today. Then I really hang up.]

David hung up.

I really used every promotional tool I could.

It will be possible to attract users at a faster rate than before the regression.

Of course, it would inevitably take more time to become as popular as before the return.

* * *

Early morning.

I was watching the American public broadcasting channel with a can of beer in Captain Kang’s office.

“I didn’t know that the CEO was also interested in rocket launches. I sometimes watch the documentary channel, but I don’t watch the science channel often because it’s not my type.”

“It’s a little surprising that you have a military background but aren’t interested in rocket launches.”

“The Korean military doesn’t have any weapons that can be called rockets, does it?”

The video I was watching while drinking beer was the launch of Falcon 1.

Falcon 1, a rocket created with the passion of Musk and his employees.

But I knew the results wouldn’t be good, and I focused on TV with the hope that it might succeed because history had changed.

“Uh oh! Isn’t it okay to go like that?”

“That’s what happens in the end.”

Falcon 1 crashed into the sea in less than 30 seconds.

Still, it couldn’t be considered a complete failure.

Because it soared into the sky for at least 30 seconds.

“I know that it costs tens of billions of dollars to make one rocket. That money has evaporated. No, I should say it has disappeared into the sea.”

“Through each failure, we learn one by one. It can be said that it is a miracle that we made it even to that extent.”

“Still, it’s a waste of money.”

Captain Kang watched the failure with an accusatory tone.

Captain Kang is probably not the only one blaming Musk for his failure.

NASA, which rented the launch site and factory site, may be criticizing it even more harshly.

There was a high possibility that the launch pad and factory currently in use would no longer be in use.

“The money invested now is not even money. If you want to succeed in the future, you will need to spend several times more than the amount invested so far.”

“What crazy person would invest that much in a private enterprise? Anyone in their right mind would never spend money on something like that.”

“Are you saying I’m crazy? I’m the one who invested the most money in that company.”

“Uh, uh. I’m sorry! I didn’t even know I was saying that and I just said too much. I’m really sorry.”

It was Captain Kang, spitting out the beer he was drinking and apologizing.

It was meant as a joke, but the reaction was so intense.

“There’s no need to apologize like that. I invested in it knowing it would fail.”

“Aren’t you the kind of person who only invests in successful businesses?”

“Isn’t it enough for the final result to be successful? It doesn’t matter how many times you fail in the process. Only through that process of failure can you go from a caterpillar to a butterfly.”

I’ll have to pick up something to eat and visit Musk sometime soon.

When times are tough, I need to eat better to gain strength, and that will earn me a lot of money.